Branding – LIVETHEFUEL

264: Attack Work-Life Balance and ATTCK Marketing

Scott Mulvaney — Fri, 12 Apr 2019 14:00:00 +0000

Today we discuss Work-Life Balance with the ATTCK Marketing man himself, Dennis Plucinik!

Dennis Plucinik, ATTCK’s founder, started his company with the goal of doing things right. He’d spent years in the digital advertising world, where work and personal life blend into one and “work hard, play hard together” means never leaving the office—and having colleagues for drinking buddies. He found himself wondering if a company with a different kind of work culture could succeed. An environment free from stressful deadlines, late nights, weekends, and the myriad other reasons why great people quit their jobs.

Quote: “If you like doing what you do, then you never work a day.”

Dennis wanted to create a workplace where tasks get done during work hours only, and where employees don’t feel guilty for leaving at 6 PM. ATTCK takes on the projects that Dennis and the ATTCK team feel are best suited for them—projects that bring in more than just money.

Top 3 Hot Points:

A new way of organizational structure.
Healthy lifestyle commitments and beating opioid addiction.
Work-Life Balance, like what you do.

[spp-tweet tweet=”How do you attack your own Work-Life balance?! ATTCK Your Marketing too! @DennisPlucinik “]

Final Words:

How are people approaching their life? What do they want to get out of it? What I’m trying to do is just to be happy with the decisions that I make. I think that’s an important set of principles to live by. So, you know, if you understand yourself, you understand things that make you happy, and what you really want out of it. For me, that’s surrounding myself with people who produce great work. I absolutely love what I do. I think that’s also very important to know.

It sometimes doesn’t feel like work, right? But that’s like the old cliche, it doesn’t feel like work. If you like doing what you do, then you never work a day. It’s not totally true, things get very difficult on hard days. If you find something that you’re absolutely passionate about, it’ll drive you through. It’ll carry you through those hard times. So find something that you love doing and be passionate about it. It’s not easy to do. It took me a long time to be able to do this.

It’s worth it in the end.

Resources:

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”10:00″] It’s a very sort of flat organizational structure. So it’s meant to say a couple of things. Everybody here supports each other equally. When you’re focused on one person, the whole company is focused on that one person. It’s a little deep. That literally was the theory before we built this. I love it. It’s very creative!
[spp-timestamp time=”20:00″] If I’m not sure about something or not confident I can carry it through, I won’t do it. I don’t gamble, I don’t play blackjack or anything else. I think I gambled with the surgery I had, I most likely didn’t need in the end. Turns out I didn’t need it. But I couldn’t gamble and did it anyway. I didn’t want this to come up 10 years later and say, oh we actually didn’t get everything and now you’re gonna die. I just didn’t want to gamble that. So that’s sort of my MO, I’ve got to be certain about what I’m doing.
[spp-timestamp time=”29:30″] I had some pretty serious neuropathy, which is nerve damage to your extremities, incredibly painful. The only solution was a couple of solutions that are not really perfect. The long and short of it is that as a result of the surgery, I ended up getting very quick addicted to opioids like within two weeks. So I have a really close experience with that and it’s very scary. It was effective but it’s incredibly addictive. I can see how it’s such a huge epidemic because you can have easy access to that stuff.
[spp-timestamp time=”40:00″] People who tie working success to the quantity of hours, I’m against it. There’s quality versus quantity. Right? We have very specific ways of tracking progress and development projects. We get really nerdy on this idea. We use a system to track basically hours efficiency and call it a Velocity of Tracks that Delta. What you estimated your time would take versus what it would actually take.
[spp-timestamp time=”54:15″] Final Words

Action Steps:

Submit an iTunes Review. More 5 Stars reaches more people!
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!
Join my private Facebook community THE FUEL TANK!

Watch On YouTube:

Follow on Instagram:

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156: The Lion Attitude Morning Mantra, Branding Passion, with Strive & Grind, Kevin Stimpson

Scott Mulvaney — Fri, 02 Mar 2018 17:00:00 +0000

Welcome Your Strive & Grind Branding Co-Host Bringing Us The Lion Attitude Morning Mantra, Kevin Stimpson:

Our co-host today is an entrepreneur, sought-after international speaker, and branding expert. He’s the CEO of Strive & Grind, an international branding and creative boutique that helps entrepreneurs and service-based businesses create memorable, disruptive, and badass premium brands. Due to his limitless energy and branding expertise, you can find him frequently speaking at exclusive masterminds or big stages amongst today’s thought leaders, and being featured in the press, such as the Huffington Post.

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”01:40″] Connecting on the power of networking from THRIVE Make Money Matter and Cole Hatter.
[spp-timestamp time=”05:45″] Kevin and Scott discuss Paralysis by Analysis.
[spp-timestamp time=”13:00″] Connecting on fired up branding and our mutual THRIVE network, firefighter connection, Rich Brocchini.
[spp-timestamp time=”20:00″] Getting into Personal Development as a method for success.
[spp-timestamp time=”25:40″] Kevin unveils his Morning Mantra, an audio he listens to daily, The Lion Attitude, Heart of a Lion.

[spp-timestamp time=”38:50″] Lack of connection and going deeper.
[spp-timestamp time=”48:30″] Venting about squeeze pages, landing pages, inappropriate online marketing.
[spp-timestamp time=”01:50:00″] Final Words

Do the complete opposite of everyone else. – Kevin Stimpson

[spp-tweet tweet=”@StrivenGrind, get passionate about your branding and Lions Attitude! #branding #podcasting @KevinStimpson “]

Links and Resources:

People Mentioned:

Final Words:

Let’s bring it back to what the whole message of Strive & Grind is all about…

Since are alive with all of these beautiful things in the world, that we all should be able to experience it. We should all be able to experience the finer things in life…

Action Steps:

Please Subscribe and Submit an iTunes Show Rating & Review. The more reviews, the more people can find us. We love 5 Stars too!
Join our private Facebook Group community called THE FUEL TANK.
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!

The post 156: The Lion Attitude Morning Mantra, Branding Passion, with Strive & Grind, Kevin Stimpson appeared first on LIVETHEFUEL.

140: Hanging with The Brand Doctor Himself Henry Kaminski JR

Scott Mulvaney — Fri, 05 Jan 2018 17:00:00 +0000

Build Your Brand With Today’s Brand Doctor and Million Dollar Designer, Your Co-Host Henry Kaminski Jr:

Mr. Kaminski is the founder of Unique Designz by the HMK Group, a full-service graphic design, branding, and marketing company. He is also the author of the bestseller “Refuse To Give Up.” As a self-taught graphic designer and brand consultant, he’s overcome all the odds to build a wildly successful multi-million-dollar business over the past decade. He has worked with a diverse range of business owners and professionals, including Jon Bon Jovi and Internet marketing expert Russell Brunson who has named Henry the “Million Dollar Designer.” Ultimately, Henry is dedicated to helping small businesses grow and reach their goals through creative design and brand-building, which will allow entrepreneurs to design the life of their dreams!

A personal look at how Henry Kaminski Jr. got started:

The quality of your brand will determine the quality of your clients. ~ Henry Kaminski Jr.

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”02:30″] The success of LinkedIn.
[spp-timestamp time=”07:50″] The entrepreneurial struggle is real.
[spp-timestamp time=”10:25″] The realities of the cost of Henry’s NYC dreams.
[spp-timestamp time=”12:50″] Henry falls in love with Graphic Design and gets enamored.
[spp-timestamp time=”16:20″] End of 2006, the hospital he’s working for eliminates his position.
[spp-timestamp time=”19:05″] Henry generates over a quarter of a million dollars in revenue and doesn’t even know it.
[spp-timestamp time=”23:00″] The nightclub business and liquor company marketing business fall into a Hurrican Sandy shift.
[spp-timestamp time=”27:50″] He realizes he’s doing a lot of things for the wrong reasons. Scott and Henry talk about his family and how everyone works for his uncle.
[spp-timestamp time=”31:15″] Henry gets his mindset right first.
[spp-timestamp time=”34:50″] Russell Brunson hires Henry to do all of his design work for his first book.
[spp-timestamp time=”37:35″] Henry realizes to build a million plus dollar business, he needs to build a team and a true agency.
[spp-timestamp time=”39:40″] Geeking out about the power of Gallup testing and Strengthsfinder 2.0.
[spp-timestamp time=”44:00″] Henry’s got the boutique agency. They are really helping their clients take their brand identity and brand positioning towards making a name for themselves.
[spp-timestamp time=”48:50″] You have to stand for something, people buy confidence. Securely place your two feet in the grand and stand for something.
[spp-timestamp time=”51:20″] Some of Henry’s Hacks, starting with getting self-aware.
[spp-timestamp time=”54:54″] Sharing THRIVE Make Money Matter with Henry.
[spp-timestamp time=”56:05″] Henry also believes in a For Purpose business model, they support the United Dog Rescue in Ft. Lauderdale, Florida.
[spp-timestamp time=”57:40″] Final Words

[spp-tweet tweet=”Connect Your Brand To The People Who Need It Most! @UniqueDesignz “]

Links and Resources:

People Mentioned:

Final Words:

Henry wants you to raise your standards. We are only on this earth for two minutes when you look at the big picture.

Action Steps:

Please Subscribe and Submit an iTunes Show Rating & Review. The more reviews, the more people can find us. We love 5 Stars too!
Join our private Facebook Group community called THE FUEL TANK.
Visit our Resources page and a reminder to “Keep Living The Fired Up Epic Life!”

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105: They Ask, You Answer with The Passionate Sales Lion

Scott Mulvaney — Mon, 28 Aug 2017 14:00:00 +0000

A Passionate and Interactive Co-Host, The Sales Lion Himself:

Our co-host today has been called a “web marketing guru” by the New York Times. The Story of how he was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world. It is also the inspiration for his newest book, “They Ask, You Answer,” which was dubbed the #1 marketing book to read in 2017 by Mashable.

Known for his incredibly unique ability to engage live audiences, Marcus Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to become the most trusted voice of their industry while navigating the ultra-fast rate of change occurring within consumers and buyers today.

On This Episode You Will Hear:

[spp-timestamp time=”01:30″] The Sales Lion joins us as our latest co-host for a fun conversation.
[spp-timestamp time=”03:30″] Sales as a Profession vs a Job. Marcus doesn’t agree with the point that nobody likes to be sold to.
[spp-timestamp time=”06:45″] 70% of the buying decision has already been made before we walk in the door these days.
[spp-timestamp time=”07:45″] Channeling They Ask, You Answer to save his pool business.
[spp-timestamp time=”08:45″] The online content that took him 45 minutes to write on his kitchen table has generated over $3.5 million in sales.
[spp-timestamp time=”10:45″] Active Listening vs Just Listening.
[spp-timestamp time=”13:45″] Good Parenting as a Teacher.
[spp-timestamp time=”16:25″] Analyzing how Tony Robbins works.
[spp-timestamp time=”17:35″] World Class Communication.
[spp-timestamp time=”18:50″] Marcus’ #1 frustrated email that he receives.
[spp-timestamp time=”20:05″] You can be a profit to the world but nobody listens to you in your hometown.
[spp-timestamp time=”25:00″] How do YOU propose we solve the problem.
[spp-timestamp time=”28:00″] The #1 thing that dictates someones compensation in 2017.
[spp-timestamp time=”31:30″] Marcus’ disappointment with George Washington University.
[spp-timestamp time=”32:45″] Read outside the lines, we don’t need to follow outdated systems. Marcus’ 16-year-old daughter travels the world with him since she was 14!
[spp-timestamp time=”33:45″] His daughter rocked her first keynote speaking opportunity, opening for Marcus, at a recent Content Marketing Academy.
[spp-timestamp time=”34:35″] His daughters 15-year-old entrepreneurial journey into the glitter eyeshadow market.
[spp-timestamp time=”38:50″] She said “Why Not Me”.
[spp-timestamp time=”40:20″] Living Spouse, Family, First.
[spp-timestamp time=”45:00″] Updating your website with a section for the problems you solve.
[spp-timestamp time=”46:00″] Updating your website with a section for who you are not a good fit for.
[spp-timestamp time=”47:30″] Saying NO to prospects to grow your success. Save yourselves from the ones that cause you all the stress.
[spp-timestamp time=”53:50″] Final Words

[spp-tweet tweet=”Is It Possible That This Applies to Me?! Listen in with @TheSalesLion @LIVETHEFUEL “]

Links and Resources:

People Mentioned:

Final Words:

Getting back to business… The ones who attend speaking events, hear the new teaching/principle/technique… then say, that may have worked for them but it wouldn’t work in our business… they are the ones that FAIL.

The ones that say, “is it possible that this applies to me”, are the ones that will succeed. If we go through life in that mindset, we will be dramatically more successful, we will be a sponge, and we are going to be fulfilled as well. We are going to be changing and evolving all the time, that’s a wonderful thing!

Marcus’ challenge to you, the listener, is to always go with that mindset that “Is It Possible That This Applies to Me” and he promises that great results will occur!

Action Steps:

Please Submit an iTunes Show Rating & Review, we need more reviews to increase our ranking and appearance. We love 5 Stars!
Join THE FUEL TANK our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn
Be sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel

The post 105: They Ask, You Answer with The Passionate Sales Lion appeared first on LIVETHEFUEL.

089: Archetypes & Storytelling with Kylie Slavik

Scott Mulvaney — Mon, 03 Jul 2017 14:00:00 +0000

Your Professional Storytelling, Archetypes Co-Host:

Kylie Slavik has revolutionized the way online marketing is done, proving that love and story-based marketing can get better results than fear, hype, and scarcity. She has pioneered methods across Facebook and LinkedIn advertising, business storytelling, email copywriting, content marketing and strategic partnerships… generating multiple millions of dollars for her clients. She’s been behind hundreds of launches and funnels and done business with teams such as Gina DeVee, Bob Proctor, Brian Tracy, Arielle Ford, John Assaraf, and more. She is a big fan of ketosis, the Ocean, running, and writing.

On This Episode You Will Hear:

[spp-timestamp time=”03:25″] With regards to Health, Business, and Lifestyle, they’re all the same for Kylie.
[spp-timestamp time=”03:55″] Referring to episode 079 with Ali Walter.
[spp-timestamp time=”05:30″] Choosing to work with somebody as her new coaching client, that had shared a more emotional video that others.
[spp-timestamp time=”07:30″] Talking influencing Millennials vs the X Generation.
[spp-timestamp time=”09:05″] Digital Marketing is in my blood.
[spp-timestamp time=”10:45″] Pulling teeth working with Holistic practitioners.
[spp-timestamp time=”14:40″] Resistance to money.
[spp-timestamp time=”16:00″] Reframing your mindset.
[spp-timestamp time=”17:00″] Losing the resistance around money.
[spp-timestamp time=”18:01″] Becoming an affiliate, launch strategist, facebook manager.
[spp-timestamp time=”18:10″] $2.5 million camaign, in 12 weeks, in the womens coaching space.
[spp-timestamp time=”21:08″] Confidence in knowing what to charge customers.
[spp-timestamp time=”50:18″] Final Words

[spp-tweet tweet=”Find that middle path and you’ll get there. @kylieslavik @LIVETHEFUEL “]

Links and Resources:

People Mentioned:

Ali Walter

Final Words:

You need to find your own way and you need to find your own authentic way forward. At the same time, you also need guidance, you need mentors, you need structures, you need systems. It’s that space between direct response and story which are opposites and both have really good things in them… Find that middle path and you’ll get there.

Action Steps:

Please Submit an iTunes Show Rating & Review, we need more reviews to increase our ranking and appearance. We love 5 Stars!
Join THE FUEL TANK our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn
Be sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel

The post 089: Archetypes & Storytelling with Kylie Slavik appeared first on LIVETHEFUEL.

064: Vibing Energies with Tom Zaimes

Scott Mulvaney — Fri, 07 Apr 2017 14:00:00 +0000

Vibing with Tom Zaimes our newest Co-Host:

We are vibing today with another networking connection from P.J. Dixon to help Tom get his own Podcast goals going. He’s in the infant stages of preparing to launch his first new show where he will be podcasting and videocasting. We get into why it’s valuable to put yourself into a high vibration state along with being aware of that Vibe you’re giving off. Tom Zaimes helps us ask ourselves, throughout the day, how we are vibing to the universe around us.

On This Episode You Will Hear:

[spp-timestamp time=”04:00″] Referencing the power of big guests like Dr. Jack Kruse who has 1/3 of my shows downloads.
[spp-timestamp time=”05:00″] The power of releasing video content to YouTube.
[spp-timestamp time=”06:20″] Stitcher app vs iTunes app for listening to podcasts. The classroom on wheels.
[spp-timestamp time=”07:00″] Listening to music is one of Tom’s favorite ways to put himself into a high vibration state.
[spp-timestamp time=”08:15″] Diving into the Law of Attraction, Tom majorly follows Abraham Hicks. The book Ask and It is Given. Wishing for something is not the way. We must vibrate on the same frequency as that goal we are looking to achieve to properly implement the Law of Attraction. Our state of Vibing is crucial.
[spp-timestamp time=”09:15″] Achieving a super-high vibrating state which helps us achieve the state of allowance.
[spp-timestamp time=”23:20″] Discussing how Psychology connected this show to focusing on the struggle and the balance of the domains of Health, Business, and Lifestyle. Talking about our domains of life, using a bar graph chart to outline how our domains are constantly in flux and struggling to be balanced.
[spp-timestamp time=”29:45″] Tom shares his story behind how 3 of his own domains were bottomed out and he was struggling to find balance. Broke, fat, and alone aka single.
[spp-timestamp time=”32:20″] Discussing love life, attraction, and how we get back what we give off.
[spp-timestamp time=”36:00″] Living to our fullest by living truthful and transparent.
[spp-timestamp time=”38:30″] There’s a difference between walking around confident and walking around like an overly cocky douchebag.
[spp-timestamp time=”42:00″] Introducing the 5 Second Rule by Mel Robbins.
[spp-timestamp time=”48:30″] Stop the Paralysis by Analysis.
[spp-timestamp time=”49:20″] Fire and Adjust.
[spp-timestamp time=”51:00″] Tom started taking action and firing from the hip.
[spp-timestamp time=”52:25″] Marketing tip, some content is better than no content. We also geek out on podcasting gear, microphones like the Heil PR40, etc.
[spp-timestamp time=”01:00:00″] You must have a website, podcasts who don’t have one are missing out on the SEO benefits.
[spp-timestamp time=”01:03:00″] All new podcasters must publish to iTunes or they’re missing out on a huge exposure point.
[spp-timestamp time=”01:05:00″] Discussing Podcast Websites from John Lee Dumas and Mark Asquith.
[spp-timestamp time=”01:07:40″] If you want a successful podcast, you must be consistent to build loyalty.
[spp-timestamp time=”01:10:00″] Recommending Vinnie Tortorich of the Fitness Confidential Podcast along with his guest appearances on the Adam Carolla Show. How he built his podcast to have a platform to advertise his future book release which was Fitness Confidential.
[spp-timestamp time=”01:12:00″] Care about your listeners by picking good sponsors that you actually believe in and trust. It’s not always about the money.
[spp-timestamp time=”01:13:59″] My automatic donation monthly that goes to Make A Wish, always align your goals with purpose and give back.
[spp-timestamp time=”01:15:08″] Helping Brian Strauser of the Strauser Project.
[spp-timestamp time=”01:20:45″] Reflecting back to when we helped P.J. Dixon finish his fundraising goals to build a school through Pencils of Promise at the THRIVE: Make Money Matter event in 2016.
[spp-timestamp time=”01:25:00″] Using Kit.com and showing my travel kit I use for podcasting on the road.
[spp-timestamp time=”01:30:00″] Using Twitter to cross-promote and grow connections for future podcasts.
[spp-timestamp time=”01:32:05″] Final Words

Stop the Paralysis by Analysis – Tom Zaimes

[spp-tweet tweet=”We must simply Fire and Adjust, keep learning along the way. @FireandAdjust”]

Links and Resources

People Mentioned

Final Words

Tom is all about personal development and improving my life. So any Biohack’s, vibing practices, or tools that I learn that I can share to help others, is what it’s all about. Keep learning more, get better, have a great life.

Action Steps

Please Submit an iTunes Show Rating & Review, we need more reviews to increase our ranking and appearance. We love 5 Stars!
Join THE FUEL TANK our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn
Be sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel

The post 064: Vibing Energies with Tom Zaimes appeared first on LIVETHEFUEL.