Storytelling – LIVETHEFUEL

Communication Expertise with Gary Ross

Scott Mulvaney — Fri, 09 Feb 2024 18:30:00 +0000

Communication Is Key To Success In Business, Relationships, and More:

Gary Ross works with everyone from the C-Suite to the production line to be a better communicator. As a former FORTUNE 500 corporate communications executive, Emmy-nominated broadcast journalist and current stadium and arena public address announcer, Gary knows you don’t always need a booming sound system to get your message across. He provides actionable tips and advice that people can use to enhance their careers and build credibility and influence.

Prior to his training, coaching, and consulting work, Gary led communications departments at CDW, Hyatt Hotels, and Fortune Brands. Before joining the corporate communications profession, he worked as a reporter and anchor for WCBD-TV in Charleston, SC, where he was nominated for an Emmy Award in investigative journalism, traveled overseas with the U.S. military and reported from the eye of Category Four Hurricane Hugo.

Quote “Everything Communicates.”

Gary has been interviewed for several communications publications and podcasts and has spoken on communications and change for leading organizations and universities.

Gary is a member of the Public Relations Society of America, the International Association of Business Communicators, the Association of Change Management Professionals and the National Speakers Association (Illinois Chapter). He holds a Bachelor of Science in Journalism degree from the Medill School at Northwestern University.

Today’s Top 3 Takeaways:

Everything Communicates
Storytelling For Success
Communicate For Growth

Today’s Guest & Resource Links:

Watch us on YouTube:

https://youtu.be/FIYpTfRkZF8

Timestamped Show Notes:

08:50 – I have three number one rules of communication, and they’re all tied for number one. That’s why they’re all number one. One of them is, Everything Communicates and that’s one of the things that communicates. I’ll tell you kind of the converse of the story…

19:00 – Well, so we need to be strategic absolutely about communication, because, you know, how many times have you been there whether you’re in communications or not. You’re at work and somebody comes to you and says, oh, you know, we need to send out an email about XYZ. People’s minds, especially when it goes to communication, a lot of times just go to the tactic, we need an email, we need a meeting, we need a town hall, we need a video.

23:25 – Tell them a story! That’s my third number one rule of communication, is to tell them a story. Why is that? Go back to caveman drawings. That’s just the natural way for humans to communicate and to relate to one another and to move one another, to action. Frankly, it’s not that tough, because there’s a very simple structure.

29:20 – Regarding the e-Learning we’ve got, it’s all about the video success. So you got the visual and the audio, but then we also have little exercises that reinforce a lot of the points that we talked about in the videos. Then we also added in each of the courses, we have these downloadable tools and templates that you can take and keep. If you want you want to go old school, you print it out and you stick it up next to your desk and you can consult it regularly. One of the things I’ve got is on the corporate narrative course in there, but it is the storytelling template that I that I had just talked about earlier.

49:00 – Being explicit and prescriptive about what we need people to do is important. So we fall short of that all the time in our workplace communication. So we’ve done the hard part, we’ve won people over, but it’s like, well, what do I do? And too often nobody has the answer for that.

52:20 – Final Words

Our Final Words of the Show:

When we communicate better we can make work life, and life in general, better for all of us, for ourselves, and for others. That’s what I’m all about doing, is about making a difference with good and improved communication in the workplace and in people’s lives in general.

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289: Storytelling, Filming, Transparency, and Follow Up for Success

Scott Mulvaney — Thu, 25 Jul 2019 12:00:00 +0000

Share truth and transparency by storytelling with filming with Trevor Rappleye:

Trevor Rappleye is the CEO and Founder of CorporateFilming.net, a national video production firm that drives profit to businesses through story and emotion. Corporate Filming loves the customer experience and making people smile through memorable experiences. Trevor started his business at age 13 and has been in love with story and emotion ever since. He is passionate about being different, standing out and being memorable in business, marketing and sales.

Quote: People don’t remember what you did, they remember how you made them feel.

He was converting VHS to DVDs, filming family weddings and became a soccer referee at age 13. As a kid who used to stutter and was labeled a “nerd” in school, he wants to inspire people of all ages to follow their dreams, be their true authentic selves and to take risks to achieve their goals. Don’t let anyone tell you what you can’t do. CorporateFilming is obsessed with storytelling and how that drives business growth and prospects to convert to customers.

Top 3 Hot Points:

Be Truthful
Be Transparent
Filming is Storytelling

[spp-tweet tweet=”Share truth and transparency by storytelling with filming! @trevorrappleye “]

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”10:30″] People have this misconception of people don’t go into business with the business. They go into business with the people behind the business. The engineers, the receptionist, the CEO, people work with people. This is something I’ve learned through scaling, this is a hard part. Part of the reason why sales go away is that the buyer doesn’t trust you.
[spp-timestamp time=”20:00″] When I first started, we tried to be number one at everything. But it’s literally impossible. Our goal now is to be number one, in one thing, and that is the corporate marketing realm. That is the storytelling authentic videos that no one else can do.
[spp-timestamp time=”30:00″] I’m happy that you brought that up. I think a lot of people that are starting out, they’re afraid to be vulnerable or be like, hey, I’m on vacation with my mom. I haven’t seen her in a year. I’m going to get that done in a month. Just be upfront.
[spp-timestamp time=”40:00″] It’s about every personalized experience. Every time we get a client and/or a really good lead, I spend the money to send them a custom mug. Because every morning when they wake up, they’ll see Corporate Filming. Well, I don’t need them right now. That’s the key when most people say no, it’s just a no now. It’s not a no forever.
[spp-timestamp time=”50:00″] What you just said was one of the techniques, listening. One of the psychological triggers is, you don’t want them to remember the negative, you want to remember the positive. Think about the things you did together. Then don’t ask for anything.
[spp-timestamp time=”01:08:00″] Final Words

Final Words:

I would say the one thing I want to leave people with, honestly, is the power of story, the power of emotion. Nothing resonates with somebody more than hearing someone’s story, hearing the passion for what they do.

Influencers Mentioned:

Episode 273 podcast Philip McKernan livethefuel.com/273
Mentioned Vaughn Sigmon Coaching https://www.vsigmon.com/

Resources:

Corporate Filming – CorporateFilming.net
Trevor Rappleye on LinkedIn – https://www.linkedin.com/in/trevorrappleye/
Trevor Rappleye on Twitter – twitter.com/trevorrappleye
Trevor Rappleye on Instagram – instagram.com/trevorlovesstory

Watch On YouTube:

Action Steps:

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089: Archetypes & Storytelling with Kylie Slavik

Scott Mulvaney — Mon, 03 Jul 2017 14:00:00 +0000

Your Professional Storytelling, Archetypes Co-Host:

Kylie Slavik has revolutionized the way online marketing is done, proving that love and story-based marketing can get better results than fear, hype, and scarcity. She has pioneered methods across Facebook and LinkedIn advertising, business storytelling, email copywriting, content marketing and strategic partnerships… generating multiple millions of dollars for her clients. She’s been behind hundreds of launches and funnels and done business with teams such as Gina DeVee, Bob Proctor, Brian Tracy, Arielle Ford, John Assaraf, and more. She is a big fan of ketosis, the Ocean, running, and writing.

On This Episode You Will Hear:

[spp-timestamp time=”03:25″] With regards to Health, Business, and Lifestyle, they’re all the same for Kylie.
[spp-timestamp time=”03:55″] Referring to episode 079 with Ali Walter.
[spp-timestamp time=”05:30″] Choosing to work with somebody as her new coaching client, that had shared a more emotional video that others.
[spp-timestamp time=”07:30″] Talking influencing Millennials vs the X Generation.
[spp-timestamp time=”09:05″] Digital Marketing is in my blood.
[spp-timestamp time=”10:45″] Pulling teeth working with Holistic practitioners.
[spp-timestamp time=”14:40″] Resistance to money.
[spp-timestamp time=”16:00″] Reframing your mindset.
[spp-timestamp time=”17:00″] Losing the resistance around money.
[spp-timestamp time=”18:01″] Becoming an affiliate, launch strategist, facebook manager.
[spp-timestamp time=”18:10″] $2.5 million camaign, in 12 weeks, in the womens coaching space.
[spp-timestamp time=”21:08″] Confidence in knowing what to charge customers.
[spp-timestamp time=”50:18″] Final Words

[spp-tweet tweet=”Find that middle path and you’ll get there. @kylieslavik @LIVETHEFUEL “]

Links and Resources:

People Mentioned:

Ali Walter

Final Words:

You need to find your own way and you need to find your own authentic way forward. At the same time, you also need guidance, you need mentors, you need structures, you need systems. It’s that space between direct response and story which are opposites and both have really good things in them… Find that middle path and you’ll get there.

Action Steps:

Please Submit an iTunes Show Rating & Review, we need more reviews to increase our ranking and appearance. We love 5 Stars!
Join THE FUEL TANK our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn
Be sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel

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