013: Start Your Revolution with SYR CrossFit

By Scott Mulvaney | 10/10/2016

Start Your Revolution!

Today’s Revolution episode was recorded live from the SYR CrossFit gym. The Crossfit community has grown exponentially here in the Greater Lehigh Valley area over the past few years. Today’s co-host runs one of the largest CrossFit facilities in the Lehigh Valley. He found the love for fitness after leaving the corporate world and decided to launch his own fitness gym and community. Welcome to the show Rob Eschbach.

On the show we talk about CrossFit’s growth in our local area, buying and re-branding a gym, losing members to then tripling SYR’s membership within three years of business.

On This Revolution Episode You Will Hear:

[spp-timestamp time=”3:04″] SYR – Start Your Revolution
[spp-timestamp time=”4:54″] Coffee with a Cop
[spp-timestamp time=”6:33″] A growing CrossFit community within the local area
[spp-timestamp time=”9:28″] Behind the name First 13
[spp-timestamp time=”9:42″] The metamorphosis from CrossFit Honor to becoming SYR. Creating a new brand and taking a drop in initial membership
[spp-timestamp time=”10:26″] Rob’s background before SYR. Settling from a travel intense lifestyle
[spp-timestamp time=”13:09″] Starting a family while building the business
[spp-timestamp time=”14:43″] Bringing on a valued partner and a GM
[spp-timestamp time=”16:12″] Changing the brand, increase the membership
[spp-timestamp time=”18:07″] What the CrossFit organization lacks is business support. Teaching new Box owners the business skills necessary to run a successful gym
[spp-timestamp time=”19:40″] Basic Sales 101
[spp-timestamp time=”20:57″] Keeping a full-time job while starting the business and growing the business
[spp-timestamp time=”21:45″] Being out priced in the market? Instead doubled and tripled membership
[spp-timestamp time=”22:18″] Reaching membership goals by year three
[spp-timestamp time=”23:05″] SYR have a 80% female membership which is unusual for a CrossFit Gym
[spp-timestamp time=”24:30″] Rob had a Powerlifting and bodybuilding background, the first week of CrossFit he was more sore than he had ever been which showed him that positive change was afoot
[spp-timestamp time=”25:35″] Have the ability to embrace change, put yourself in that awkward situation and realize you’re not going to win. The best lessons learned are the ones when you have failed and you have to come back and try again
[spp-timestamp time=”28:16″]Retention rate from the first time they ran the women’s program
[spp-timestamp time=”28:57″] The New You 6 Week Challenge
[spp-timestamp time=”29:44″] What are the ladies from the program expecting to get out of it
[spp-timestamp time=”32:32″] Goals from the program and how they help them meet their goals
[spp-timestamp time=”35:39″] Reason for not providing the fundamental program
[spp-timestamp time=”38:22″] Throw the scale away and why?
[spp-timestamp time=”39:49″] The flat-line effect, following similar programs but adapting us
[spp-timestamp time=”42:03″] “Nutritionist’s” that don’t know squat about modern nutrition
[spp-timestamp time=”43:47″] World WOD 1 competition – Over 30 teams committed
[spp-timestamp time=”48:15″] Releasing their own branded competition after World WOD 1
[spp-timestamp time=”49:11″] Where to find Rob
[spp-timestamp time=”52:18″] Final Words

[spp-tweet tweet=”You will make yourself whatever you want to be. Rob Eschbach on LIVETHEFUEL EP013 #CrossFit | livethefuel.com/013″]

Links and Resources

People Mentioned

Final Words

Start Your Revolution. You as an individual not as a group. It is you reinventing yourself. You are what you make yourself. Put the work in and you will make yourself whatever you want to be.

Action Steps

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About the author, Scott

Tagged Coffee with a Cop, CrossFit, Gym Owners, Natalie Sisson, New You 6 Week Challenge, ReBrand, Start Your Revolution, Tommy Hackenbrook, World Wod 1