Marketing Podcast – LIVETHEFUEL

271: Forefront Goals and Your Attention To Detail

Scott Mulvaney — Fri, 10 May 2019 12:00:00 +0000

Improve Your Attention to Detail, Set Goals in the Forefront, Discussing StrengthsFinder, and More:

Chris Denny is a researcher, trainer, consultant, and business owner. When he is not running a business or spending time with his family, he is researching attention to detail or helping others become more detail-oriented.

Chris delivers training workshops and seminars for companies and government organizations and conducts one on one coaching for high-value employees. Attention To Detail training is available via online courses.

*Goals must be out on the forefront to target them. – Chris Denny

The seed of Attention To Detail Solutions started in 2010 when Chris had an employee who was technically strong and generally valuable, aside from his low attention to detail. After searching for a book or training and finding nothing that would help, Chris started to create something that could help. He had inadvertently found a passion and after 6 years of exhaustive research, hundreds of surveys, and dozens of interviews, Chris emerged with the Attention To Detail Training™ system.

Since 2008, Chris has owned a marketing agency that is now largely operated by a small staff who allow him to focus mainly on consulting, training, and research. His training and speaking style is personal and interactive with a great deal of open discussion to ensure participants are fully engaged and getting maximum value for the time they spend in Attention To Detail Training™ workshops and seminars.

Top 3 Hot Points:

Contrastive
Analytical
Additive

*Goals must be out on the forefront to target them.

[spp-tweet tweet=”Set Goals and Improve Your Attention To Detail with Chris Denny. You Too Can LIVETHEFUEL! @livethefuel “]

Resources:

https://attentiontodetail.com/
Facebook: https://www.facebook.com/atdetail
YouTube: https://www.youtube.com/attentiontodetail
LinkedIn: https://www.linkedin.com/in/atdetail/
Bok on Amazon – https://amzn.to/2VyMj0x

Final Words:

You always have to have the goal and it must be set out there. Whether it’s a place, a time, or an objective. The details are what take you there properly, efficiently, and successfully. I always like to make sure people understand that the two are not mutually exclusive in conversation or in reality correlation. You need one with the other in order to achieve it successfully. The big picture here is make sure you keep that in mind. However you do it, with whatever system you use, planners, whiteboards or whatever.

Influencers Mentioned:

StrengthsFinder now CliftonStrengths at GallupStrengthsCenter.com

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”10:00″] That’s the point, that’s where some of the stress comes from, people worrying about the same things.
[spp-timestamp time=”20:00″] The other part of that is that it’s very systemized. That’s where contrast of attention to detail is why the big fast food chains can be run by 16 year olds. So you end up having these billion dollar organizations that are largely operated by kids.
[spp-timestamp time=”30:00″] The whole theme behind StrengthsFinder is you could be spinning your wheels, trying to fix a weakness that you have, or you could channel most of your energy into the your natural strengths.
[spp-timestamp time=”40:00″] Typically, the person who I hear from is one of three people. It’s the talent development person, like the director of talent development. Second, it could be a VP level influencer. Third, it is a receptionist or an admin that is tasked with helping improve the company.
[spp-timestamp time=”54:00″] Final Words

Action Steps:

Submit an iTunes Review. More 5 Stars reaches more people!
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!
Join my private Facebook community THE FUEL TANK!

Watch On YouTube:

The post 271: Forefront Goals and Your Attention To Detail appeared first on LIVETHEFUEL.

251: Working in Chiang Mai and Smart Brand Marketing

Scott Mulvaney — Mon, 04 Feb 2019 17:00:00 +0000

World Travel, Working Overseas, Chang Mai Life, Online Marketing and Podcasting with Tom Libelt:

TOM LIBELT learned from a young age how to sell and negotiate business by getting haggled by Russian vendors. His family moved from Poland to the US to escape communism, and his parents took any job they could to survive. Seeing all this as a young man motivated him to never want a job and keep moving forward as an entrepreneur, publisher, salesman, and one of the top Polish hip hop artists.

Tom spends most of his time in Chiang Mai, Thailand. He runs Smart Brand Marketing and We Market Online Courses. Tom seems like one of those guys with the Midas Touch, where everything he works on turns into gold. He has published around 5000 Kindle books, built a successful SEO & online course marketing business, partnered with a Muay Thai champion, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. All of it was bootstrapped and done with zero outside funding.

Quote:

“If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.” – Tom Libelt

[spp-tweet tweet=”If You Don’t Know How To Sell, You’re Not In Business! You Too Can LIVETHEFUEL! @tomlibelt “]

Top 3 Hot Points:

Living and Working Abroad Is Affordable
Smart Branding and Marketing Is Not Fast and Easy
If You Don’t Know How To Sell, You’re Not In Business

Final Words:

The only thing I always tell people in business, especially if they’re not successful yet, is if you don’t know how to sell, you’re not in business. You must figure out what you’re selling, and who you’re selling to.

Resources:

Influencers Mentioned:

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”01:40″] Hip Hop, I didn’t know that was the thing. I mean, obviously, hip hop exists everywhere. It’s almost like the national music in Poland.
[spp-timestamp time=”05:40″] I was independent, but I’ve worked at one of the bigger Studios. I got to meet my heroes, I met the Lost Boyz, Alicia Keys, and more!
[spp-timestamp time=”11:00″] I have a good group of people with a lot of backbone, probably 150 people making good money. But I find that these wannabes, these ones, that are making $300 to $1,000 per month… There’s a lot of that softness, vegan hippie, and goddesses walking around.
[spp-timestamp time=”22:00″] Amazon controls some businesses completely. I had this stance on Walmart, just like you before, but a few years ago, I took a road trip from Chicago to Vegas. On the way, I stopped in at places that I would have never stopped otherwise. All because they were just on the way locally in a few of these towns.
[spp-timestamp time=”30:40″] You know, we lost probably $20,000 four or five years ago.
[spp-timestamp time=”40:50″] Pat Flynn, one of his favorite books is Essentialism. It’s the same concept as John Lee Dumas. I’ve spoken with him as I’ve had him on the podcast. I’ve spoken with him at the World Domination Summit.
[spp-timestamp time=”50:30″] There’s a huge group in the online marketing space, of people who come in and try to get quick money. Then, they just can’t make it and just disappear. Nothing against Click Funnels as it works for some people, but everybody’s obsessed with Click Funnels right now. It doesn’t promote a long term approach.
[spp-timestamp time=”01:16:40″] This is the thing that you notice in any industry, anywhere in the world, someone like you that’s had some knowledge is probably not going to start talking much. But the biggest idiot on the block that hasn’t seen anything, always has an opinion.
[spp-timestamp time=”01:41:15″] Final Words

Action Steps:

Submit an iTunes Review. More 5 Stars reaches more people!
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!
Join my private Facebook community THE FUEL TANK!

Watch On YouTube:

Follow on Instagram:

The post 251: Working in Chiang Mai and Smart Brand Marketing appeared first on LIVETHEFUEL.

230: Getting Success, Wise, & the 1-Page Marketing Plan

Scott Mulvaney — Fri, 16 Nov 2018 17:00:00 +0000

Time to build Success and get Wise with the 1-Page Marketing Plan and much more with Allan Dib, today’s newest co-host:

Globally Recognized Marketing Expert | Bestselling Author

Allan Dib has made it his life’s work to provide a framework for marketing small businesses.

He’s proof that you don’t need a degree from a fancy university to become a highly-successful entrepreneur and sought-after business coach. You simply need to know how to consistently market your business better than your competitors.

Through his lively and engaging discussions, Allan demonstrates how to take your business from just getting by to growing exponentially. Allan’s speaking focusses on how to formulate a marketing plan that attracts and retains new customers, and how to leverage technology to grow your business rapidly.

Allan is the bestselling author of The 1-Page Marketing Plan: Get New Customers, Make More Money And Stand Out From The Crowd. An international success, his debut is Amazon’s #1 marketing book. It’s sold over 100,000 copies and (currently) has more than 700 5-star reviews. Through his online mentorship program and inner circle mailing list he’s helped to motivate and inspire small businesses across the globe to achieve success.

Not only did his start-up in the hyper-competitive telecommunications industry earn him a coveted spot in Australia’s Business Review Weekly 100 Fast list, but he’s also been featured in Huffington Post, Medium and Inc., as well as on numerous business-focused podcasts, publications and conferences.

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”06:20″] Schooling, education and the role of being a great employee vs what it takes to learn and become an entrepreneur.
[spp-timestamp time=”10:55″] Coaching clients and trying to get them to write a marketing plan was easier said than done.
[spp-timestamp time=”22:05″] Allan defines what a brand truly should be defined as.
[spp-timestamp time=”25:45″] Remember the old Apple ad campaign, I’m a Mac, I’m a PC?
[spp-timestamp time=”31:25″] Allan is relaunching his new podcast.
[spp-timestamp time=”43:45″] Cleanup campaigns, oops my bad. It’s important your entire team knows your values and what you stand for.
[spp-timestamp time=”47:55″] Make your support proactive rather than reactive.
[spp-timestamp time=”52:40″] Final Words

You are not in the business of what you do, you are in the business of marketing what you do. – Quote

[spp-tweet tweet=”You are in the business of MARKETING what you do! #marketingplan @successwise “]

Watch On YouTube:

Co-Host Links and Resources:

Mentioned Influencers:

Pending

Final Words:

The best marketer wins every time.

A lot of the time we focus on delivery a great product or a great service, and that’s awesome! That’s a customer retention tool. Before we think about customer retention, we have to think about customer acquisition. People only know how good you are once they’ve bought from you. Before they have bought from you, they only know how good your marketing is.

So the best marketer wins, every time. Resolve to become a great marketer.

Action Steps:

Submit an iTunes Review. More 5 Stars reaches more people!
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!
Join my private Facebook community THE FUEL TANK!

Follow on Instagram:

The post 230: Getting Success, Wise, & the 1-Page Marketing Plan appeared first on LIVETHEFUEL.

201: AlignedSoul, Action, Mindset, F–k Record with Christine Michelle

Scott Mulvaney — Mon, 06 Aug 2018 14:00:00 +0000

AlignedSoul, Mindset, WOO, and Taking Action While Setting a New F–k Record Today with Christine Michelle Hayes:

Christine is the Founder and Creator of The AlignedSoul Collective and Society, a Manifestation Success Coach, and Mindset Mentor. She has 20+ years of Marketing & Business Executive experience in 2 of the Worlds Most Recognized Brands. She effortlessly combines WOO Spiritual and Business Practical Tools to help guide amazing high performing women to stand up and step into what they desire and help them actually HAVE IT ALL. Oh, and yes, Christine and Scott set a new F–k record on today’s podcast so be prepared.

Christine says: “Helping women be more of who they truly are and create lives they are in love with IS MY JAM!! I empower, encourage, inspire. I uplift and shine a light helping you come to those AH-HA moments of clarity.

For the last 20 years, I have mentored and coached clients, friends, family, direct reports, and mentees UPLIFTING them and REMINDING them everything that they already know inside – that they can DO, BE & HAVE ANYTHING they desire.

I live my life from my heart and lead with love. I create pieces with the thoughts intention of bringing value and beauty into your life because why not learn and grow while looking at something incredibly beautiful?”

Lately, Christine has been helping a lot of women step out of their Corporate Non-Entrepreneurial Jobs and into their Dream Businesses. She has also been helping women who are new to entrepreneurship to adjust, shift and grow.

Christine’s goal in life is to help 1MM women stand up and step into lives they love by manifesting EXACTLY what they have always desired but thought they never could. She is driven by her passion for energy, vibration, and the law of attraction. She learned that life could be so much worse after bearing through the effects of Hurricane Katrina with her family is determined to see positivity in any situation!

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”18:30″] It’s all about the Diva Light! Scott now wants to be a male diva.
[spp-timestamp time=”19:00″] Diva Lights!
[spp-timestamp time=”20:05″] All of her professional looking photos in Christine’s graphics were shot by herself. Diva lights, iPhone, Bluetooth remote, selfies!
[spp-timestamp time=”28:40″] Actively listening, natural disasters needed to get her family to travel.
[spp-timestamp time=”36:00″] Note taking at events, journaling best practices, putting in the reps to write a book.
[spp-timestamp time=”37:47″] Christine’s belief is that desires are divine, desires come from within, they come from God, they come from within. There is nothing that you desire that you cannot have.
[spp-timestamp time=”40:00″] Christine’s love of bright things, bright white, floral accents and more.
[spp-timestamp time=”46:30″] Subscribe or unsubscribe but there’s no excuse to try new and free content that’s being offered online. Check out Christine’s Facebook community, The AlignedSoul Collective community.
[spp-timestamp time=”48:05″] It’s hard to crush it on every platform. Social media is always changing. In the end, your website and your email list must be built and gives you the most control.
[spp-timestamp time=”01:02:30″] If you don’t consume healthy cholesterol your body will make it!
[spp-timestamp time=”01:18:10″] Final Words

There is nothing that you desire that you cannot have. – Christine Michelle

[spp-tweet tweet=”Stand Up, Step In, Step Out! @anahoblife “]

Watch On YouTube:

Links and Resources:

People Mentioned:

Sexy Boss author Heather Havenwood

Final Words:

The most important thing is about being more you. Just be aware if you are dimming down your light or not being open. Or you’re listening to all of the experts and doing what they say you should do instead of listening to yourself and doing what you know you should do inside. Even if it’s totally different, do it! The more you follow that, the more you take your AlignedSoul actions, to follow your instincts, follow your heart, the most amazing things will open up in front of you. Life will just give you more of what you desire.

So just listen to your heart, listen to your soul, listen to what you are hearing and the next steps you should do and do them! TAKE THE ACTION! Your life will be totally different even a week from now.

Action Steps:

Please Subscribe and Submit an iTunes Show Rating & Review. The more reviews, the more people can find us. We love 5 Stars too!
Join our private Facebook Group community called THE FUEL TANK.
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!

The post 201: AlignedSoul, Action, Mindset, F–k Record with Christine Michelle appeared first on LIVETHEFUEL.

180: Unlimited Graphic Design & Entrepreneurship with Johnathan Grzybowski of Penji

Scott Mulvaney — Fri, 25 May 2018 14:00:00 +0000

Scoring Unlimited Graphic Design While Supporting Camden, NJ With The Co-Founder Of Penji:

Johnathan Grzybowski, is rogue risk taker turned entrepreneur and national thought leader in digital marketing and branding. He is the Cofounder of Penji, an unlimited graphic design service for marketing teams, that provides jobs and internship opportunities to Camden students and residents.

Who is Penji? We’re a group of designers, marketers, and creative thinkers who got together because we wanted to build more than just a company. We wanted to build a community conscious company that bring jobs and opportunities for students within our community. We provide first and foremost a learning platform for students to become better designers and better equipped for the new industrial revolution that’s taking place. In addition, we also are the first to employ students that go through our program.

We believe amazing design doesn’t have to be expensive, time-consuming, and convoluted. And we believe there should be more transparency when it comes to the entire design process from when you request a design to when you receive the final version. Our mission at Penji is to be your always online, always available, and absolutely dependable designer. You may not always need us, but when you do…you bet we’re online and ready to rock and roll!

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”10:50″] It’s a marathon. You have to be able to pace yourself.
[spp-timestamp time=”24:00″] It’s okay to copy. Copy me, flatter me.
[spp-timestamp time=”30:00″] Critical relationships to businesses success.
[spp-timestamp time=”37:55″] You have to listen too. You have to listen to what the customer wants.
[spp-timestamp time=”45:20″] Penji’s lifestyle when it comes to physical offices vs virtual.
[spp-timestamp time=”46:20″] The healthy psychology of surrounding yourself with other people, interacting, and more.
[spp-timestamp time=”55:00″] Final Words

Johnathan’s Favorite Quote:

Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. – Robert Frost

[spp-tweet tweet=”Make positive changes in LIFE! @LIVETHEFUEL “]

Watch On YouTube:

Links and Resources:

People Mentioned:

Final Words:

We are just trying to solve a huge problem that a lot of businesses have. We want to be able to finetune our target audience which is what I recommend to do for every business. Who are you servicing? Who are you targeting? How are you going to be able to speak to that individual if you’ve never spoken to them before?

Action Steps:

Please Subscribe and Submit an iTunes Show Rating & Review. The more reviews, the more people can find us. We love 5 Stars too!
Join our private Facebook Group community called THE FUEL TANK.
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!

The post 180: Unlimited Graphic Design & Entrepreneurship with Johnathan Grzybowski of Penji appeared first on LIVETHEFUEL.