Gym Owners – LIVETHEFUEL

052: Resist Average, THRIVE, and Tommy Baker Fitness

Scott Mulvaney — Fri, 24 Feb 2017 17:00:00 +0000

Resist Average Co-Hosting Today:

Why wait? There is always going to be an excuse if you just don’t start. First give yourself permission to start, then have a clear vision, add accountability and reflection to that and you you will move quickly along your journey to that vision. Today’s Co-Host has applied this to his podcast and to his latest book which will be released late March’17. Tommy Baker of Tommy Baker Fitness.com and Resist Average Academy.com is a fellow Thrive16′ attendee and fitness buff. Using his platforms that he has built, he inspires and motivates people with fitness to act as catalyst for massive transformation in other areas of life.

On This Episode You Will Hear:

[spp-timestamp time=”01:20″] Tommy’s first true passion in life was fitness. It was his first foray into personal development. He wanted to use fitness as a tool to learn more about himself. As Tommy evolved his fitness brand and his two retail gyms, he started to broadcast the message, fitness was just the starting point and can be a catalyst for mass transformation in other areas of life. Half of his audience got the message the other half was just there for fitness, so now Tommy is separating the two apart and relaunching.
[spp-timestamp time=”04:40″] Tommy has a book coming out late March.
[spp-timestamp time=”05:49″] Visual, Auditory, and Kinesthetic Learning Styles (VAK). Tommy in 2015, had read through 55 books. Once he got to 35 books he was not effectively digesting and implementing what he had read. He was just in consumption mode. He has since shifted his focus to only reading 15 to 20 books a year, reading the physical book and listening to the audio book version. Tommy had chosen to not move on until he had implemented something from each book into his life or business. This is what Tommy calls 365 degree learning. Going deeper, instead of wider.
[spp-timestamp time=”10:21″] Document the moments that make you pause.
[spp-timestamp time=”14:08″] Using voice notes on Evernote as a journal.
[spp-timestamp time=”16:22″] The power of Accountability Partners.
[spp-timestamp time=”18:49″] Give yourself permission to say yes to yourself to make the commitment. Once you have done that, things just start happening and you will figure the rest of the stuff out along the way. The inspiration and the passion that you are looking for are always on the other side of action.
[spp-timestamp time=”21:20″] When Tommy started his Resist Average podcast, he went back and listened to the very first episodes of some of the current best podcasters. He came to the realization that they really were not that good. It immediately took the pressure off him, knowing where those top podcasters are now. He took a deep breath and said, “They started somewhere look at where they are now, I have just got to get started!”
[spp-timestamp time=”22:41″] We all start somewhere. The most important thing is taking action.
[spp-timestamp time=”23:34″] There are countless resources of accountability. A fan of Tommy’s, unknowingly, kept him accountable throughout the writing of the book.
[spp-timestamp time=”25:37″] Using vision boards. Vision boards are environmental triggers. It’s great to have big visions but you also have to keep in mind, what can you do today to take you a little closer to that goal.
[spp-timestamp time=”29:07″] Go to the places that you love and that inspire you. For Tommy it is being outside. The more you can sprinkle these into your week the more on fire you will feel.
[spp-timestamp time=”38:03″] Tommy got into CrossFit in 2007. It’s all about trying new things and experiences. Scott in 2010 thanks to Wildland Firefighting.
[spp-timestamp time=”40:02″] Constantly variable.
[spp-timestamp time=”43:35″] You have to find out what works, pace it and don’t be afraid to change it up.
[spp-timestamp time=”46:49″] Being objective with our goals. Having self awareness is huge but it is difficult to have it on your own. It is important to surround yourself with people that will ask great questions, hold you accountable and give you the power of perspective.
[spp-timestamp time=”49:38″] We no longer allow ourselves to be bored. At a moments lull we pull out our phones. Take moments throughout your day to just think. Reflection is as important to Tommy as action because if we are taking action but don’t take the time to reflect we could go in the wrong direction. Reflection gives us time to pivot and adjust. Tommy does daily reflection, Sunday reflection and quarterly reflection exercises to allow himself to see where he is at.
[spp-timestamp time=”51:06″] Final Words

[spp-tweet tweet=”Embrace where you are in the journey @resistaverage on LIVETHEFUEL”]

Links and Resources

People Mentioned

Final Words

If you can see your path laid out in front of you step by step you know it is not your path. We each have finger print specific journeys that no one else will have again. Embrace your uniqueness and understand the journey, the process, the daily effort of overcoming resistance. Also the struggles, the challenges, all of the opportunities and everything in between that is the win. So many times we are waiting to feel a certain way until we have achieved something.

Embrace where you are in the journey.

Action Steps

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The post 052: Resist Average, THRIVE, and Tommy Baker Fitness appeared first on LIVETHEFUEL.

013: Start Your Revolution with SYR CrossFit

Scott Mulvaney — Mon, 10 Oct 2016 14:00:00 +0000

Start Your Revolution!

Today’s Revolution episode was recorded live from the SYR CrossFit gym. The Crossfit community has grown exponentially here in the Greater Lehigh Valley area over the past few years. Today’s co-host runs one of the largest CrossFit facilities in the Lehigh Valley. He found the love for fitness after leaving the corporate world and decided to launch his own fitness gym and community. Welcome to the show Rob Eschbach.

On the show we talk about CrossFit’s growth in our local area, buying and re-branding a gym, losing members to then tripling SYR’s membership within three years of business.

On This Revolution Episode You Will Hear:

[spp-timestamp time=”3:04″] SYR – Start Your Revolution
[spp-timestamp time=”4:54″] Coffee with a Cop
[spp-timestamp time=”6:33″] A growing CrossFit community within the local area
[spp-timestamp time=”9:28″] Behind the name First 13
[spp-timestamp time=”9:42″] The metamorphosis from CrossFit Honor to becoming SYR. Creating a new brand and taking a drop in initial membership
[spp-timestamp time=”10:26″] Rob’s background before SYR. Settling from a travel intense lifestyle
[spp-timestamp time=”13:09″] Starting a family while building the business
[spp-timestamp time=”14:43″] Bringing on a valued partner and a GM
[spp-timestamp time=”16:12″] Changing the brand, increase the membership
[spp-timestamp time=”18:07″] What the CrossFit organization lacks is business support. Teaching new Box owners the business skills necessary to run a successful gym
[spp-timestamp time=”19:40″] Basic Sales 101
[spp-timestamp time=”20:57″] Keeping a full-time job while starting the business and growing the business
[spp-timestamp time=”21:45″] Being out priced in the market? Instead doubled and tripled membership
[spp-timestamp time=”22:18″] Reaching membership goals by year three
[spp-timestamp time=”23:05″] SYR have a 80% female membership which is unusual for a CrossFit Gym
[spp-timestamp time=”24:30″] Rob had a Powerlifting and bodybuilding background, the first week of CrossFit he was more sore than he had ever been which showed him that positive change was afoot
[spp-timestamp time=”25:35″] Have the ability to embrace change, put yourself in that awkward situation and realize you’re not going to win. The best lessons learned are the ones when you have failed and you have to come back and try again
[spp-timestamp time=”28:16″]Retention rate from the first time they ran the women’s program
[spp-timestamp time=”28:57″] The New You 6 Week Challenge
[spp-timestamp time=”29:44″] What are the ladies from the program expecting to get out of it
[spp-timestamp time=”32:32″] Goals from the program and how they help them meet their goals
[spp-timestamp time=”35:39″] Reason for not providing the fundamental program
[spp-timestamp time=”38:22″] Throw the scale away and why?
[spp-timestamp time=”39:49″] The flat-line effect, following similar programs but adapting us
[spp-timestamp time=”42:03″] “Nutritionist’s” that don’t know squat about modern nutrition
[spp-timestamp time=”43:47″] World WOD 1 competition – Over 30 teams committed
[spp-timestamp time=”48:15″] Releasing their own branded competition after World WOD 1
[spp-timestamp time=”49:11″] Where to find Rob
[spp-timestamp time=”52:18″] Final Words

[spp-tweet tweet=”You will make yourself whatever you want to be. Rob Eschbach on LIVETHEFUEL EP013 #CrossFit | livethefuel.com/013″]

Links and Resources

People Mentioned

Final Words

Start Your Revolution. You as an individual not as a group. It is you reinventing yourself. You are what you make yourself. Put the work in and you will make yourself whatever you want to be.

Action Steps

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008: Liven Up Ya’ll with Whitney and Chris Carullo

Scott Mulvaney — Fri, 23 Sep 2016 13:00:00 +0000

Good day ladies and gents! Today we have decided to one up it again and go with two new, happy couple co-hosts. This episode is about making an impact in the diverse and crowded Health & Fitness industry. All while we focus on how they are living a healthy, balanced, business lifestyle. This is demonstrated perfectly by today’s co-hosts, Chris and Whitney Carullo who choose to Liven Up. These two are a young couple that fulfilled their dream since college of opening their own fitness business.

Originally their plan was to open a small personal training studio with just them training their clients. We fast forward four years later and they have a 7,000 sq feet facility, 350 members, seven full-time employees, ten all together. They have built a healthy business and a great brand here in the Lehigh Valley.

I have been able to get to know them both personally and professionally over the past two years. Located in Bethlehem Pennsylvania, their facility and brand are known as Liven Up Health and Fitness.

On This Liven Up Episode You Will Hear:

[spp-timestamp time=”1:27″] How we came to connect
[spp-timestamp time=”4:07″] Liven Up business model and retention
[spp-timestamp time=”5:51″] Why you should not go cheap on your health and why you should be fueling the lifestyle
[spp-timestamp time=”8:27″] Building your brand, building that recognition and a lasting impact in peoples lives
[spp-timestamp time=”9:55″] How Whitney and Chris impact the business separately and how they guide their customers through the fitness process
[spp-timestamp time=”11:49″] Having good mentors that help pave the way for you, you don’t have to reinvent the wheel. Masterminding and a great stat on gym membership in the US
[spp-timestamp time=”14:25″] Customer Retention and word of mouth referrals
[spp-timestamp time=”16:28″] Being in a very sales driven industry and caring for your fitness professionals
[spp-timestamp time=”20:16″] Knowing what they wanted to do since college and grinding everyday to change the industry
[spp-timestamp time=”21:21″] The Dream team. The intense, Liven Up hiring process
[spp-timestamp time=”23:35″] Building the systems, the process and infrastructure to free yourself from working on the business rather than on it
[spp-timestamp time=”36:46″] Why we create the lifestyle we do and getting that location freedom
[spp-timestamp time=”39:45″] Stepping away and giving your people the power to make decisions, people have to have self worth
[spp-timestamp time=”41:21″] Switching off, stress management and writing stuff down
[spp-timestamp time=”44:03″] Constantly evolving visions, utilizing square footage and managing your bandwidth
[spp-timestamp time=”49:03″] Hustle but keep your health balanced, this will only add to your bandwidth
[spp-timestamp time=”51:49″] Director of accountability and staying in your lane
[spp-timestamp time=”58:13″] The 20 mile march
[spp-timestamp time=”62:31″] Final Words

[spp-tweet tweet=”It all comes down to is taking care of yourself – With Chris and Whitney Carullo of Liven Up Here on EP008 of LIVETHEFUEL”]

Links and Resources

People Mentioned

Gary Vaynerchuk

Final Words

All it comes down to taking care of yourself, if you are exercising and eating well, good things happen. It will keep you motivated. Always go back to the basics and that start’s with you.

Also, have fun with it. Don’t take yourself too seriously and don’t take life so seriously; it is what you make it. It is all about fun, remember it’s a lifestyle. So make it a part of your lifestyle, don’t make it like a crash diet. Commit to it stay, with it and believe in yourself. Just keep it fun along the way!

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