Get a Fit Body, Grow a Franchise, and More on this Fitness Business Episode:
Bryce Henson is CEO of Fit Body Boot Camp, the world’s fastest-growing fitness boot camp franchise.
Having over 10+ years of experience in the fitness industry and owning 2 FBBC locations, his passion is spreading fitness to the world, in addition to mentoring fitness professionals on how to grow their businesses and change more lives in their local communities.
Bryce also co-leads FBBC Mastermind Group, an exclusive coaching group for high-performing fitness professionals.
Bryce Henson was born in Atlanta, Georgia, grew up in Michigan and has spent most of his adult life in California. He is a graduate of Michigan State University and speaks Brazilian Portuguese fluently, having lived in Florianopolis, Brazil. He holds citizenship in the United States and Portugal. He enjoys world travel and is a fitness expert, coach, author, and inspirational leader.
Today’s Guest & Resource Links:
Timestamped Show Notes:
00:30 – Introduction
09:50 – That’s what happened and you know, I just got super inspired and moved out to Southern California and LA when I was 21 years young. I was excited to be in LA, the palm trees, that healthy living lifestyle, all that California has to offer. But when you’re 21 years old and you’re 3000 miles from home, you’re not a fit guy. You have very little professional skills to offer the world. Honestly, that plastic capital, the world is really a better place vibe.
19:35 – That’s human nature to its core. I would say back in the day of 2012, when our brand came to existence, I guess my official franchise, it was the wild wild west. So there was structure there, but not nearly the amount of support and paint by numbers playbook and SOP’s and whatnot that we have today. So I wouldn’t say it was a different timeframe, to your point I found the playbook. Although I did make some edits and tweaks along the way.
30:20 – With that support system, technically, then you’re even more successful. Right? And if you’re coming in as if you didn’t have the system, your mindsets there, you are ready to put in the long hours, the intensity, build your team, build the business, build the brand, build your clientele, and you have a system. Oh, my God, the world could be your oyster, so to speak. It’s rocket fuel!
43:00 – We’re extremely challenging here in 2023. I mean, we’ve had our best year in years for 2022, we’ve just awarded it will be 50 franchise locations this year, our franchise, the brand, the energy is off the charts, our franchise partner locations are the most successful they’ve ever been. So to your point, sometimes you got to go through the mess, and sometimes you got to go through hell to get to heaven.
50:00 – Final Words Shown Below…
Our Final Words of the Show:
I think for me the legacy that I want to leave and when people look at me and you know, talk about me and the impact with my connection with them, is I want them to leave with the thought of this guy may be better. I think, generally speaking, as time will continue on, I’ll continue to get more granular on that vision and be able to clarify it even more. But where I’m at right now, from a fitness perspective, from a leadership perspective, a business coach, consultant perspective, really what I’ve tried to do over the last 10 to 15 years in my career, is just leave it better than I found it to add value to people, and help them along the way. Help them have that mindset, because I connected with this guy, because I connected with this organization, because I rubbed shoulders, I’m better off for it. Now I have a duty, obligation, and responsibility to do the same thing for others.
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