076: IMNOTYOU, NFL, Firefighting, Mindset and Niyi Sobo

076 Niyi Sobo IMNOTYOU Firefighting to the NFL

From the NFL to Firefighting to Entrepreneurship, Your IMNOTYOU Co-Host: 

A collegiate football player, gone NFL, and then on to serve as a firefighter for three years, Niyi Sobo( nee-yee show-boh) has experienced a lot. He’s followed his passions to build his own entrepreneurial brand, two podcast shows and more! Niyi’s full name is Olaniyi Sobomehin and he’s the creator of IMNOTYOU. Today we discuss a heavy focus on why he’s here to guide athletes to understand how mindset development will help us dominate:

“It’s all about how you think.”


On This Episode You Will Hear:

  • [spp-timestamp time=”01:00″] Introductions with Niyi Sobo (nee-yee show-boh) of IMNOTYOU.
  • [spp-timestamp time=”01:20″] Connected thank to Kristy-Jo of the Body Buddies Podcast. Why the IMNOTYOU brand?
  • [spp-timestamp time=”04:30″] Most business fail in the first 5 years. Businesses that survive have that IMNOTYOU Mindset.
  • [spp-timestamp time=”04:52″] Becoming an entrepreneur means you must become the “lion in the jungle”.

Entrepreneurship means you must become the “Lion in the Jungle” – NIYI SOBO ~ IMNOTYOU.com

  • [spp-timestamp time=”05:10″] You can’t possibly stand out if you are doing what everyone else is doing.
  • [spp-timestamp time=”05:37″] Don’t post pictures on Instagram acting like you’re getting results. Actually really get the results.
  • [spp-timestamp time=”06:00″] Getting into Firefighting was harder than the NFL training camp.
  • [spp-timestamp time=”07:15″] The same things that hold people back are the ones that drive the other people. FUEL for the Fire.
  • [spp-timestamp time=”09:20″] Flip The Switch .
  • [spp-timestamp time=”09:55″] Niyi’s book recommendations.
  • [spp-timestamp time=”12:00″] Embarrassment vs Acceptance.
  • [spp-timestamp time=”14:00″] The winning personality vs never feeling like you’ve won enough. It’s a gift and a curse.
  • [spp-timestamp time=”17:00″] Public speaking lessons learned.
  • [spp-timestamp time=”20:00″] Niyi launching and supporting two different podcasts that can relate.
  • [spp-timestamp time=”23:00″] The ability to positively influence others is something that everyone should have.
  • [spp-timestamp time=”27:40″] Why Niyi likes to work out to music vs listening to a podcast.
  • [spp-timestamp time=”34:00″] Bodybuilders never feel like they’re perfect.
  • [spp-timestamp time=”39:40″] A War General connection point made on the value of planning and not always expecting a precise result.
  • [spp-timestamp time=”50:00″] Humility is not a lack of confidence or loneliness.
  • [spp-timestamp time=”50:35″] The Fed Up documentary and the book Ego is the Enemy.
  • [spp-timestamp time=”53:15″] Connecting on Tayo Rockson, Nigeria, etc.
  • [spp-timestamp time=”55:00″] Final Words


[spp-tweet tweet=”Getting into Firefighting was harder than the NFL training camp. @NiyiSobo @LIVETHEFUEL “]


Links and Resources:

People Mentioned:

Final Words:

Be the lion in the jungle vs the lion in the zoo.

Action Steps:

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About the author, Scott

Host of the LIVETHEFUEL Podcast | Public Speaker | Sales & Marketing Professional | Coach | Traveler | Consultant | Health Educator | Former Firefighter