109: Become FitPro Heroes with The Real AJ Rivera

Scott Mulvaney — Mon, 11 Sep 2017 14:00:00 +0000

Your Creator and Influencer of FitPro Heroes Co-Host Today:

AJ Rivera grew up in Chicago always interested in the fitness industry. After being a personal fitness trainer he went on to owning multiple studios himself. As a result of helping numerous clients, he developed a repeatable system that he now teaches to personal trainers and studio owners. Now fitness business mentor, AJ helps his clients scale their business and life and become the FitPro Heroes of their own story.

You have to be willing to take the pain that comes with all of the rewards. ~ AJ Rivera

On This Episode You Will Hear:

[spp-timestamp time=”01:30″] Getting to know your AJ Rivera the FITPRO and talking Bulletproof Coffee.
[spp-timestamp time=”02:00″] Bulletproof Cafe and now a Lab in Santa Monica, CA?!
[spp-timestamp time=”04:30″] Featured in Success Magazine, The Huffington Post, and Entrepreneur Magazine.
[spp-timestamp time=”06:08″] As a fitness professional, nothing prepares you for being a business owner.
[spp-timestamp time=”08:25″] In fitness your psychological obsessions at times can become worse.
[spp-timestamp time=”09:35″] Getting caught up in the scarcity.
[spp-timestamp time=”13:35″] Fitness professionals have to be willing to seek and take the advice to succeed with their businesses.
[spp-timestamp time=”14:15″] Hamster wheels and the definition of insanity of “doing the same sh*t over and over again, expecting something different”.
[spp-timestamp time=”15:00″] CrossFit not supporting box owners and licensed business owners in the CrossFit space for business coaching and teaching proper entrepreneurship.
[spp-timestamp time=”16:05″] #1 Fitness Podcast, Barbell Shrugged.
[spp-timestamp time=”19:20″] Put in the reps for your brain too.
[spp-timestamp time=”21:10″] Push negative people away from you until you are mentally strong enough to be around them.
[spp-timestamp time=”23:40″] We are not better people because we are entrepreneurs.
[spp-timestamp time=”25:15″] Check your EGO.
[spp-timestamp time=”27:00″] AJ gets inspired and motivated while we chat on a GoalCast theme. You have to be willing to take the pain that comes with all of the rewards.
[spp-timestamp time=”27:35″] Maybe your vision is to transform 10,000 lives.
[spp-timestamp time=”31:35″] Play, Pause, Play… Podcasts are digital!
[spp-timestamp time=”32:15″] Just pick a direction and go! You’ll get there faster.
[spp-timestamp time=”35:05″] Feisty Pets
[spp-timestamp time=”36:50″] If you work 70-80 hour weeks and you have time to watch the newest Game of Thrones, then you have time to build your business.
[spp-timestamp time=”39:45″] When you’re no longer poor, in a place of pain, or overdrawing your bank account… it’s time to blow it up!
[spp-timestamp time=”42:00″] Strategically overdrawing three different bank accounts.
[spp-timestamp time=”46:00″] Give before your receive, help others grow the value “your network is your net worth”.
[spp-timestamp time=”48:25″] Final Words

[spp-tweet tweet=”We are sending that lightning bolt to turn you into your Fitness Superhero @therealajrivera “]

Doing the same sh*t over and over again, expecting something different! ~ AJ Rivera

Links and Resources:

People Mentioned:

Final Words:

I’m trying to help FitPro’s become the superhero versions of themselves. I want our network, our services, and our community to give that lightning bolt to turn somebody into a Superhero.

To any fitness professional or business owner out there, make sure you’re willing to go through the pain required for achieving the goals you want. The fastest way to get anywhere is to get directions from someone who’s been there before. Not only can they tell you where to go, they can tell you what to expect.

Action Steps:

Please Submit an iTunes Show Rating & Review, we need more reviews to increase our ranking and appearance. We love 5 Stars!
Join THE FUEL TANK our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn
Be sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel

The post 109: Become FitPro Heroes with The Real AJ Rivera appeared first on LIVETHEFUEL.

008: Liven Up Ya’ll with Whitney and Chris Carullo

Scott Mulvaney — Fri, 23 Sep 2016 13:00:00 +0000

Good day ladies and gents! Today we have decided to one up it again and go with two new, happy couple co-hosts. This episode is about making an impact in the diverse and crowded Health & Fitness industry. All while we focus on how they are living a healthy, balanced, business lifestyle. This is demonstrated perfectly by today’s co-hosts, Chris and Whitney Carullo who choose to Liven Up. These two are a young couple that fulfilled their dream since college of opening their own fitness business.

Originally their plan was to open a small personal training studio with just them training their clients. We fast forward four years later and they have a 7,000 sq feet facility, 350 members, seven full-time employees, ten all together. They have built a healthy business and a great brand here in the Lehigh Valley.

I have been able to get to know them both personally and professionally over the past two years. Located in Bethlehem Pennsylvania, their facility and brand are known as Liven Up Health and Fitness.

On This Liven Up Episode You Will Hear:

[spp-timestamp time=”1:27″] How we came to connect
[spp-timestamp time=”4:07″] Liven Up business model and retention
[spp-timestamp time=”5:51″] Why you should not go cheap on your health and why you should be fueling the lifestyle
[spp-timestamp time=”8:27″] Building your brand, building that recognition and a lasting impact in peoples lives
[spp-timestamp time=”9:55″] How Whitney and Chris impact the business separately and how they guide their customers through the fitness process
[spp-timestamp time=”11:49″] Having good mentors that help pave the way for you, you don’t have to reinvent the wheel. Masterminding and a great stat on gym membership in the US
[spp-timestamp time=”14:25″] Customer Retention and word of mouth referrals
[spp-timestamp time=”16:28″] Being in a very sales driven industry and caring for your fitness professionals
[spp-timestamp time=”20:16″] Knowing what they wanted to do since college and grinding everyday to change the industry
[spp-timestamp time=”21:21″] The Dream team. The intense, Liven Up hiring process
[spp-timestamp time=”23:35″] Building the systems, the process and infrastructure to free yourself from working on the business rather than on it
[spp-timestamp time=”36:46″] Why we create the lifestyle we do and getting that location freedom
[spp-timestamp time=”39:45″] Stepping away and giving your people the power to make decisions, people have to have self worth
[spp-timestamp time=”41:21″] Switching off, stress management and writing stuff down
[spp-timestamp time=”44:03″] Constantly evolving visions, utilizing square footage and managing your bandwidth
[spp-timestamp time=”49:03″] Hustle but keep your health balanced, this will only add to your bandwidth
[spp-timestamp time=”51:49″] Director of accountability and staying in your lane
[spp-timestamp time=”58:13″] The 20 mile march
[spp-timestamp time=”62:31″] Final Words

[spp-tweet tweet=”It all comes down to is taking care of yourself – With Chris and Whitney Carullo of Liven Up Here on EP008 of LIVETHEFUEL”]

Links and Resources

People Mentioned

Gary Vaynerchuk

Final Words

All it comes down to taking care of yourself, if you are exercising and eating well, good things happen. It will keep you motivated. Always go back to the basics and that start’s with you.

Also, have fun with it. Don’t take yourself too seriously and don’t take life so seriously; it is what you make it. It is all about fun, remember it’s a lifestyle. So make it a part of your lifestyle, don’t make it like a crash diet. Commit to it stay, with it and believe in yourself. Just keep it fun along the way!