Digital Marketing – LIVETHEFUEL

Breaking Through The Noise Digital Marketing

Scott Mulvaney — Thu, 26 Oct 2023 15:30:00 +0000

How Do You Break Through The Noise Today? Digging Deeper Into Podcasting and Digital Marketing with Tom Schwab:

Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view.

Quote: “Big fish don’t swim through funnels and whales don’t click”

Tom Schwab asks you to consider that you are just One Conversation Away. That’s his experience and that data working with over 700 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away.

Today’s Top 3 Takeaways:

Strength in Podcasting and Digital Content.
Sharing is Caring for Digital Marketing.
We’re blessed to be a blessing to others.

Today’s Guest & Resource Links:

Watch us on YouTube:

https://youtu.be/VRzVnWcgXeY?si=_AmTpvfrKzz8LbRR

Timestamped Show Notes:

10:30 – So it’s interesting, I mean, there’s a lot of problems in the world today. But there is no better time to be alive, right?! Think about it, we can create in the way that’s easiest for us. For me, it’s the same way, over podcasts, I can talk. But you know, writing a blog, that’s a homework assignment, but we can talk and then we can repurpose it either with technology or the people helping us and make blogs out of it, make videos out of it, etc. You know, I always say if I talk for 45 minutes, my team can find like two minutes of genius in there.

21:15 – I have gone through a few microphones and always want to sound better. If you talk you want the good quality, right? In podcasting, we must take pride in our audio quality.

29:45 – There’s a great marketing phrase out there, you’re just one funnel away. I also think it’s the biggest lie out there, because what works for small transactions does not work for high ticket relationship sales? Everybody keeps saying, oh, you’re just one funnel away. Tell me Scott, the best things in your life, right, does your wife come through a funnel? Ha!

34:00 – Well, I had a client that came to me and I said, well, why do you want to do podcast interview marketing? I loved his answer. He was a high level consultant. He said, because he thinks most of digital marketing today is the equivalent of advertising above urinals.

40:00 – Even if it’s all automated and a funnel, it doesn’t matter because you’re wasting their time. It’s like, why don’t you get five leads and five customers? That’s one of the things I love about podcasting. Somebody’s listening to you. You’re either their guy or you’re not. If you are great, then they reach out to you and ask how can we work together. They self select, but if you’re not a good fit for him, then fine, but let’s figure that out early on. Because at the end of the day, we don’t need more leads, we need more need more sales.

52:00 – For example, we just mentioned Sopranos. There was a seasonality to it. Each season can change in the theme, so you’re not locked in. So this season, we can talk about health this season, or we talked about business. So as different things come up, you can focus on it.

01:15:00 – Final Words

Our Final Words of the Show:

The thing that’s on my heart right now is we all know something that is ordinary to us and is amazing to other people, right? Through our lives, through our experiences, through our mistakes, we’ve learned things. We are blessed to be a blessing. So I believe that we’ve got a responsibility to share that with other people. What they do with it is up to them. But you know, I used to be able to say, well, if I got up to the pearly gates, and and they say, you were taught all these things, well, how come you didn’t teach somebody else that I could say, well, you don’t understand. I live in southwest Michigan. There’s nobody around me to teach it to, and that’s not true. Now with technologies, the podcast hosts, as a podcast guest, writing blogs, writing books, whatever it is, what’s ordinary is amazing to others. We’re blessed to be a blessing. In your own way, I would encourage you to share what you have learned with other people, because it will help them and it will help remind you of what you’ve learned along the way.

Please Take Positive Action Forward:

Posting Positive Reviews DO help grow book(s) and podcast(s) success, YES, those 5-Star reviews really do matter!

Get my book on Amazon today! “So You Want To Be A Hotshot” – HotshotBook.com

Did you submit your 5-Star Review on iTunes? – Submit a Review

Check out our 501c-3 non-profit! Visit – FuelFoundations.org

Strategy, Execution, and Coaching for sales and marketing brand growth! Visit – FuelUpMarketing.com

The post Breaking Through The Noise Digital Marketing appeared first on LIVETHEFUEL.

193: High Energy Secrets, Weight Loss, LinkedIn, and Mojovation with Joe Apfelbaum

Scott Mulvaney — Mon, 09 Jul 2018 14:00:00 +0000

Score High Energy Secrets, Some Mojovation, and Get Connected on LinkedIn with Joe Apfelbaum:

Joe Apfelbaum is sharing his power of Mojovation today plus he’s quite adamant about growing your connections on LinkedIn! Joe is the CEO of Ajax Union, a B2B digital marketing agency based in Brooklyn, NY. Joe is a business strategist, marketing expert and certified Google Trainer. Joe enjoys speaking and writing about marketing, business networking and personal development in his seminars, webinars, and articles. Joe is the host of the popular podcasts The Breakthrough Maze . Joe is the Author of 3 books including High Energy Secrets his most recent book about how he lost 95 pounds and does flying selfies. He is the producer of GrowTime.tv and has published over 500 Mojovational Street Talk videos on YouTube. Joe is a contributing member of Entrepreneurs Organization in Brooklyn, a group with over 12,000 CEO’s and an active member of the Executives Association, a premier business networking organization in NYC. Joe is a selfie master, he takes 1000 selfies a year with entrepreneurs and makes hundreds of introductions to business professionals in his network. Joe is proud of all his accomplishments, but most of all he is proud of his purpose, his beautiful amazing kids.

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”03:00″] Getting to know Joe more and his public speaking.
[spp-timestamp time=”05:00″] Nervous and scared, sweating profusely, and saying basically every other word.
[spp-timestamp time=”07:30″] If you’re in your head, your dead.
[spp-timestamp time=”11:20″] Using social media for positive energy vs negative. Join his Mojovation community on Facebook.
[spp-timestamp time=”13:15″] Joe used to be 265 lbs running his business, gaining 10 lbs per year. He’s released 95 lbs!
[spp-timestamp time=”18:50″] The importance of hydration and your daily, hourly energy. Plus more healthy tips from Joe’s journey.
[spp-timestamp time=”24:30″] Risk compliance, 10x your revenue without gaining more clients, you must eliminate risk.
[spp-timestamp time=”29:25″] The trend is your friend until it bends.
[spp-timestamp time=”34:00″] You are broke! Change it, fix it. Luck, Trust, and Change. Put in the reps.
[spp-timestamp time=”37:00″] Use LinkedIn! Get connected, build up to your 30,000 max connections.
[spp-timestamp time=”41:30″] Connect with Joe on LinkedIn, be sure to watch his newest video on LinkedIn. He’s analyzing LinkedIn data to help 300 people grow their networks.
[spp-timestamp time=”47:00″] Don’t give cards, take cards.
[spp-timestamp time=”49:10″] Stop saying, “I know that already.” Then ask yourself, “Am I Doing It?”
[spp-timestamp time=”50:00″] Final Words

Micromanage the process, not the people. – Joe Apfelbaum

[spp-tweet tweet=”Stop saying, “I know that already.” Then ask yourself, “Am I Actually Doing It?! @LIVETHEFUEL “]

Watch On YouTube:

Links and Resources:

Final Words:

Are you saying, “I know that already”?

Set your own strategy. This will help you rotate your life and your business to the next level. This is really the key. Stay I know that already but am I doing it.

How many times do I have to hear the message over and over and over again until I actually START doing it.

Action Steps:

Please Subscribe and Submit an iTunes Show Rating & Review. The more reviews, the more people can find us. We love 5 Stars too!
Join our private Facebook Group community called THE FUEL TANK.
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!

The post 193: High Energy Secrets, Weight Loss, LinkedIn, and Mojovation with Joe Apfelbaum appeared first on LIVETHEFUEL.

180: Unlimited Graphic Design & Entrepreneurship with Johnathan Grzybowski of Penji

Scott Mulvaney — Fri, 25 May 2018 14:00:00 +0000

Scoring Unlimited Graphic Design While Supporting Camden, NJ With The Co-Founder Of Penji:

Johnathan Grzybowski, is rogue risk taker turned entrepreneur and national thought leader in digital marketing and branding. He is the Cofounder of Penji, an unlimited graphic design service for marketing teams, that provides jobs and internship opportunities to Camden students and residents.

Who is Penji? We’re a group of designers, marketers, and creative thinkers who got together because we wanted to build more than just a company. We wanted to build a community conscious company that bring jobs and opportunities for students within our community. We provide first and foremost a learning platform for students to become better designers and better equipped for the new industrial revolution that’s taking place. In addition, we also are the first to employ students that go through our program.

We believe amazing design doesn’t have to be expensive, time-consuming, and convoluted. And we believe there should be more transparency when it comes to the entire design process from when you request a design to when you receive the final version. Our mission at Penji is to be your always online, always available, and absolutely dependable designer. You may not always need us, but when you do…you bet we’re online and ready to rock and roll!

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”10:50″] It’s a marathon. You have to be able to pace yourself.
[spp-timestamp time=”24:00″] It’s okay to copy. Copy me, flatter me.
[spp-timestamp time=”30:00″] Critical relationships to businesses success.
[spp-timestamp time=”37:55″] You have to listen too. You have to listen to what the customer wants.
[spp-timestamp time=”45:20″] Penji’s lifestyle when it comes to physical offices vs virtual.
[spp-timestamp time=”46:20″] The healthy psychology of surrounding yourself with other people, interacting, and more.
[spp-timestamp time=”55:00″] Final Words

Johnathan’s Favorite Quote:

Two roads diverged in a wood, and I— I took the one less traveled by, And that has made all the difference. – Robert Frost

[spp-tweet tweet=”Make positive changes in LIFE! @LIVETHEFUEL “]

Watch On YouTube:

Links and Resources:

People Mentioned:

Final Words:

We are just trying to solve a huge problem that a lot of businesses have. We want to be able to finetune our target audience which is what I recommend to do for every business. Who are you servicing? Who are you targeting? How are you going to be able to speak to that individual if you’ve never spoken to them before?

Action Steps:

Please Subscribe and Submit an iTunes Show Rating & Review. The more reviews, the more people can find us. We love 5 Stars too!
Join our private Facebook Group community called THE FUEL TANK.
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!

The post 180: Unlimited Graphic Design & Entrepreneurship with Johnathan Grzybowski of Penji appeared first on LIVETHEFUEL.

089: Archetypes & Storytelling with Kylie Slavik

Scott Mulvaney — Mon, 03 Jul 2017 14:00:00 +0000

Your Professional Storytelling, Archetypes Co-Host:

Kylie Slavik has revolutionized the way online marketing is done, proving that love and story-based marketing can get better results than fear, hype, and scarcity. She has pioneered methods across Facebook and LinkedIn advertising, business storytelling, email copywriting, content marketing and strategic partnerships… generating multiple millions of dollars for her clients. She’s been behind hundreds of launches and funnels and done business with teams such as Gina DeVee, Bob Proctor, Brian Tracy, Arielle Ford, John Assaraf, and more. She is a big fan of ketosis, the Ocean, running, and writing.

On This Episode You Will Hear:

[spp-timestamp time=”03:25″] With regards to Health, Business, and Lifestyle, they’re all the same for Kylie.
[spp-timestamp time=”03:55″] Referring to episode 079 with Ali Walter.
[spp-timestamp time=”05:30″] Choosing to work with somebody as her new coaching client, that had shared a more emotional video that others.
[spp-timestamp time=”07:30″] Talking influencing Millennials vs the X Generation.
[spp-timestamp time=”09:05″] Digital Marketing is in my blood.
[spp-timestamp time=”10:45″] Pulling teeth working with Holistic practitioners.
[spp-timestamp time=”14:40″] Resistance to money.
[spp-timestamp time=”16:00″] Reframing your mindset.
[spp-timestamp time=”17:00″] Losing the resistance around money.
[spp-timestamp time=”18:01″] Becoming an affiliate, launch strategist, facebook manager.
[spp-timestamp time=”18:10″] $2.5 million camaign, in 12 weeks, in the womens coaching space.
[spp-timestamp time=”21:08″] Confidence in knowing what to charge customers.
[spp-timestamp time=”50:18″] Final Words

[spp-tweet tweet=”Find that middle path and you’ll get there. @kylieslavik @LIVETHEFUEL “]

Links and Resources:

People Mentioned:

Ali Walter

Final Words:

You need to find your own way and you need to find your own authentic way forward. At the same time, you also need guidance, you need mentors, you need structures, you need systems. It’s that space between direct response and story which are opposites and both have really good things in them… Find that middle path and you’ll get there.

Action Steps:

Please Submit an iTunes Show Rating & Review, we need more reviews to increase our ranking and appearance. We love 5 Stars!
Join THE FUEL TANK our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn
Be sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel

The post 089: Archetypes & Storytelling with Kylie Slavik appeared first on LIVETHEFUEL.