Business Growth – LIVETHEFUEL

Breaking Through The Noise Digital Marketing

Scott Mulvaney — Thu, 26 Oct 2023 15:30:00 +0000

How Do You Break Through The Noise Today? Digging Deeper Into Podcasting and Digital Marketing with Tom Schwab:

Have you ever thought your digital marketing might actually be hurting your business? That you are not “breaking through the noise”, you are just adding to it? Perhaps you are not “one funnel away”. Maybe that funnel is stopping the big fish you want. Our guest today has a refreshingly new view.

Quote: “Big fish don’t swim through funnels and whales don’t click”

Tom Schwab asks you to consider that you are just One Conversation Away. That’s his experience and that data working with over 700 leading brands as the Chief Evangelist Officer at Interview Valet. If you want a rich life and a profitable business, Tom believes you are just One Conversation Away.

Today’s Top 3 Takeaways:

Strength in Podcasting and Digital Content.
Sharing is Caring for Digital Marketing.
We’re blessed to be a blessing to others.

Today’s Guest & Resource Links:

Watch us on YouTube:

https://youtu.be/VRzVnWcgXeY?si=_AmTpvfrKzz8LbRR

Timestamped Show Notes:

10:30 – So it’s interesting, I mean, there’s a lot of problems in the world today. But there is no better time to be alive, right?! Think about it, we can create in the way that’s easiest for us. For me, it’s the same way, over podcasts, I can talk. But you know, writing a blog, that’s a homework assignment, but we can talk and then we can repurpose it either with technology or the people helping us and make blogs out of it, make videos out of it, etc. You know, I always say if I talk for 45 minutes, my team can find like two minutes of genius in there.

21:15 – I have gone through a few microphones and always want to sound better. If you talk you want the good quality, right? In podcasting, we must take pride in our audio quality.

29:45 – There’s a great marketing phrase out there, you’re just one funnel away. I also think it’s the biggest lie out there, because what works for small transactions does not work for high ticket relationship sales? Everybody keeps saying, oh, you’re just one funnel away. Tell me Scott, the best things in your life, right, does your wife come through a funnel? Ha!

34:00 – Well, I had a client that came to me and I said, well, why do you want to do podcast interview marketing? I loved his answer. He was a high level consultant. He said, because he thinks most of digital marketing today is the equivalent of advertising above urinals.

40:00 – Even if it’s all automated and a funnel, it doesn’t matter because you’re wasting their time. It’s like, why don’t you get five leads and five customers? That’s one of the things I love about podcasting. Somebody’s listening to you. You’re either their guy or you’re not. If you are great, then they reach out to you and ask how can we work together. They self select, but if you’re not a good fit for him, then fine, but let’s figure that out early on. Because at the end of the day, we don’t need more leads, we need more need more sales.

52:00 – For example, we just mentioned Sopranos. There was a seasonality to it. Each season can change in the theme, so you’re not locked in. So this season, we can talk about health this season, or we talked about business. So as different things come up, you can focus on it.

01:15:00 – Final Words

Our Final Words of the Show:

The thing that’s on my heart right now is we all know something that is ordinary to us and is amazing to other people, right? Through our lives, through our experiences, through our mistakes, we’ve learned things. We are blessed to be a blessing. So I believe that we’ve got a responsibility to share that with other people. What they do with it is up to them. But you know, I used to be able to say, well, if I got up to the pearly gates, and and they say, you were taught all these things, well, how come you didn’t teach somebody else that I could say, well, you don’t understand. I live in southwest Michigan. There’s nobody around me to teach it to, and that’s not true. Now with technologies, the podcast hosts, as a podcast guest, writing blogs, writing books, whatever it is, what’s ordinary is amazing to others. We’re blessed to be a blessing. In your own way, I would encourage you to share what you have learned with other people, because it will help them and it will help remind you of what you’ve learned along the way.

Please Take Positive Action Forward:

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Get my book on Amazon today! “So You Want To Be A Hotshot” – HotshotBook.com

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800 lb Gorilla Warfare for Businesses with Carl Utter

Scott Mulvaney — Tue, 03 Dec 2019 12:00:00 +0000

Who does the 800 lb Gorilla do business with?!:

Answer – Whomever they want to!

Carl Utter is the trainer-coach and creator of the 800 lb. Gorilla growth system. The 800 lb. Gorilla may have started out small but grew over time to become the pack leader. As the alpha the 800 lb. Gorilla will generate More Leads – Sell More Deals – and put more Money in the Bank.

Imagine waking up. You check your financial dashboard. A smile comes across your face, as you realize you just had your best month ever in business- AGAIN. Your calendar is full of great prospecting who want to hire you. You find you’re closing 50% or higher of all inquiries and you have 6 months’ worth of expensed banked in your profit account.

Quote: If you’re telling you aint selling…shut up, open your ears and really learn to listen deeply to not only what people are saying…but what they are not saying…

If you’re going to be in business… why not be the biggest, baldest, most feared provider of the services you offer. The 800 lb. gorilla training and coaching program have been turning out results just like this for the last 20 years. You don’t need to struggle when you know how it’s done.

Top 3 Hot Point Takeaways:

Sales Training and Execution
Treat people like people
Go for the Shock Factor

Today’s Resource Links from the Podcast:

www.carlswayworks.com

Timestamped Show Notes:

00:30: Introduction
10:00: There are three different exercises we do. Another one is we make them create a commercial. There’s one where we make them do a public service announcement and a commercial another one we make them we have, we make them pick the pros and cons of a debate, you know, so just various needs. They’re all integration exercises designed to tell you take that learning tool, a little deeper level. We always pick out the straightest, most uptight person to do the rap song.
15:00: I want to see how they respond, a stimulus response. So I will use the shock factor and then I’ll just sort of get kind of quiet and see who sees, and who’s sort of gone inside. See where the smoke is starting to come out of the ears.
21:30: Your reputation today is transparent, especially like Google reviews and Yelp. Things like Angie’s List, if you get two to three bad reviews, aka your stars… with contractors, you can go online and you can see what everybody’s experiences with that time.
30:00: That’s like sitting on a webinar, people who run these three to five hour webinars, well I’ve already tuned you out after 20 minutes. Sure, that may depend on the person’s ability to acquire knowledge too.
41:00: Many times that sales course is part of a much bigger entrepreneurial call to make sales and marketing. It’s not a specialist teaching that class.
50:00: There’s only one thing worse in training somebody and that is having that person take that skill with them to another company and leaving.
51:25: Final Words

Our Final Words of the Show:

If you fail to learn, you’re learning to fail.

Action Steps:

Support our 501c-3 non-profit and visit http://fuelfoundations.org
Help us reach more people with 5 Star Reviews, visit iTunes and Submit a Review
Join our private Facebook community The FUEL Tank, at https://www.facebook.com/groups/TheFUELTank/

Watch us on YouTube:

https://youtu.be/S4jqvj3ndig

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288: Automate, Grow, Sell, and Conquer Your Business

Scott Mulvaney — Tue, 23 Jul 2019 13:00:00 +0000

It’s time to Conquer your business, Automate, Grow, and Sell more with Brandon Vaughn:

Brandon scaled a very small service company, with zero employees to over 60. He also went from $8k/mo to almost $500k/mo in less than 6 seasons. He is passionate about creating a company culture where employees can thrive. He was awarded the 2017 S.B.A Small Business Person of the Year for the state of Oregon, and now helps small business owners “systemize” their companies.

Top 3 Hot Points:

Automate Your Systems and Processes
Grow Your Sales, Customers, and Clients
Sell Your Successful Company

[spp-tweet tweet=”Today’s latest business podcast is to help you #Automate #Grow and #Sell your business! @livethefuel “]

On This Episode You Will Hear:

[spp-timestamp time=”00:30″] Introduction
[spp-timestamp time=”14:30″] Let that FUEL you to implement, automate, systemize, and do whatever you need to do to kind of realize that WHY again. It is so important in business!
[spp-timestamp time=”25:50″] The amazing thing was actually while we were building the company up, I kind of had my dad as an earpiece in the one side. He was asking, what are you doing? Why are you building this so big? He was always worried about things starting to get out of control. That’s why systems get put in place to keep it under control. That’s the key.
[spp-timestamp time=”30:21″] Are sales pros with athletic history better performers? It’s interesting because in our interview questions for our technicians, that’s something that we really vetted with people. We asked them, did you ever play any competitive sports? That level of discipline that’s involved with that, showing up, doing the hard thing, putting in the work, etc. It’s about not being afraid of the hard work and that repetitive nature of it was really critical to our technician role.
[spp-timestamp time=”42:00″] Frankly, it all comes down to relationships. This is on the side of the owners, the entrepreneurs, the employers and the employees.
[spp-timestamp time=”50:40″] I think it all comes down just getting massive value and to provide value first. I’ve seen too many times when people say well, how many times is a follow up too much?
[spp-timestamp time=”01:03:13″] Final Words

Final Words:

I’d say just get started. Just do it and execute. Too often people say, oh, yeah, I’m going to do that after they listen to this podcast. I don’t know how many episodes they’ve listened to. But if you’re one of those guys or gals that have listened to all these episodes, and you’re still kind of in the same rut, or same position you’re in right now… Stop lying to yourself, I say don’t lie, don’t lack in execution, just do it! If you if you’re like, oh, yeah man, I gotta set aside the time to do the system. You don’t, the next time that you’re actually doing a process, or doing a thing, just video document it. Give a fellow employee your cell phone and say, hey, record me saying this while I’m training you, or hit record on the screen software. We’re using screen recording software and you just record it. Just start executing and getting it done. Because unless you take that first step, it just won’t happen. The biggest gap that I see with entrepreneurs is between knowing what they need to do and executing. So just do it, just execute.

Influencers Mentioned:

Joshua Latimer of Honor and Fire on Facebook – https://facebook.com/honorandfire
Conquer Your Service Business – https://agsconquer.com

Resources:

Automate Grow Sell – https://automategrowsell.com
Brandon Vaughn on Facebook – https://facebook.com/aphello
Brandon Vaugh on LinkedIn – https://linkedin.com/in/brandonvaughn
AutomateGrowSell on YouTube – https://youtube.com/channel/UCsXBxhukhivePlAq7PYLi_A

Watch On YouTube:

Action Steps:

Submit an iTunes Review. More 5 Stars reaches more people!
Visit our Resources page and a reminder to LIVE-THE-FUEL my friends!
Join my private Facebook community THE FUEL TANK!

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