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	<description>FUEL Your Health, Business, and Lifestyle! - Scott Mulvaney</description>
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		<title>076: IMNOTYOU, NFL, Firefighting, Mindset and Niyi Sobo</title>
		<link>https://livethefuel.com/episodes/076-imnotyou-nfl-firefighting-mindset-and-niyi-sobo/</link>
		
		<dc:creator><![CDATA[Scott Mulvaney]]></dc:creator>
		<pubDate>Fri, 19 May 2017 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://livethefuel.com/captivate-podcast/076-imnotyou-nfl-firefighting-mindset-and-niyi-sobo/</guid>

					<description><![CDATA[<p>From the NFL to Firefighting to Entrepreneurship, Your IMNOTYOU Co-Host:&#160; A collegiate football player, gone NFL, and then on to serve as a firefighter for three years, Niyi Sobo( nee-yee show-boh) has experienced a lot. He&#8217;s followed his passions to build his own entrepreneurial brand, two podcast shows and more! Niyi&#8217;s full name is&#160;Olaniyi Sobomehin&#8230;</p>
<p>The post <a rel="nofollow" href="https://livethefuel.com/episodes/076-imnotyou-nfl-firefighting-mindset-and-niyi-sobo/">076: IMNOTYOU, NFL, Firefighting, Mindset and Niyi Sobo</a> appeared first on <a rel="nofollow" href="https://livethefuel.com">LIVETHEFUEL</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/99d4d6cb-3678-48e4-af23-a167e03fa607"></iframe></div><p><strong>From the NFL to Firefighting to Entrepreneurship, Your IMNOTYOU Co-Host:&nbsp;</strong></p>
<p>A collegiate football player, gone NFL, and then on to serve as a firefighter for three years, Niyi Sobo( nee-yee show-boh) has experienced a lot. He&#8217;s followed his passions to build his own entrepreneurial brand, two podcast shows and more! Niyi&#8217;s full name is&nbsp;Olaniyi Sobomehin and he&#8217;s the creator of <a href="http://imnotyou.com/" target="_blank" rel="noopener">IMNOTYOU</a>. Today we discuss a heavy focus on why he&#8217;s here to guide athletes to understand how mindset development will help us dominate:</p>
<h1 class="ql-align-center"><em>&#8220;It’s all about how you think.&#8221;</em></h1>
<p><img loading="lazy" src="https://livethefuel.com/wp-content/uploads/2017/05/IMNOTYOU-Niyi-Sobo-LIVETHEFUEL-300x300.jpg" alt="IMNOTYOU with Niyi Sobo on LIVETHEFUEL" height="300" width="300"></p>
<p><strong>On This Episode You Will Hear:</strong></p>
<ul>
<li>[spp-timestamp time=&#8221;01:00&#8243;] Introductions with&nbsp;Niyi Sobo (nee-yee show-boh) of&nbsp;IMNOTYOU.</li>
<li>[spp-timestamp time=&#8221;01:20&#8243;] Connected thank to Kristy-Jo of the Body Buddies Podcast. Why the IMNOTYOU brand?</li>
<li>[spp-timestamp time=&#8221;04:30&#8243;] Most business fail in the first 5 years. Businesses that survive have that IMNOTYOU Mindset.</li>
<li>[spp-timestamp time=&#8221;04:52&#8243;] Becoming an entrepreneur means you must become the &#8220;lion in the jungle&#8221;.</li>
</ul>
<p><em>Entrepreneurship means you must become the &#8220;Lion in the Jungle&#8221;</em>&nbsp;&#8211; <strong>NIYI SOBO ~ IMNOTYOU.com</strong></p>
<ul>
<li>[spp-timestamp time=&#8221;05:10&#8243;] You can&#8217;t possibly stand out if you are doing what everyone else is doing.</li>
<li>[spp-timestamp time=&#8221;05:37&#8243;] Don&#8217;t post pictures on Instagram acting like you&#8217;re getting results. Actually really get the results.</li>
<li>[spp-timestamp time=&#8221;06:00&#8243;] Getting into Firefighting was harder than the NFL training camp.</li>
<li>[spp-timestamp time=&#8221;07:15&#8243;] The same things that hold people back are the ones that drive the other people. FUEL for the Fire.</li>
<li>[spp-timestamp time=&#8221;09:20&#8243;] Flip The Switch .</li>
<li>[spp-timestamp time=&#8221;09:55&#8243;] Niyi&#8217;s book recommendations.</li>
<li>[spp-timestamp time=&#8221;12:00&#8243;] Embarrassment vs Acceptance.</li>
<li>[spp-timestamp time=&#8221;14:00&#8243;] The winning personality vs never feeling like you&#8217;ve won enough. It&#8217;s a gift and a curse.</li>
<li>[spp-timestamp time=&#8221;17:00&#8243;] Public speaking lessons learned.</li>
<li>[spp-timestamp time=&#8221;20:00&#8243;] Niyi launching and supporting two different podcasts that can relate.</li>
<li>[spp-timestamp time=&#8221;23:00&#8243;] The ability to positively influence others is something that everyone should have.</li>
<li>[spp-timestamp time=&#8221;27:40&#8243;] Why Niyi likes to work out to music vs listening to a podcast.</li>
<li>[spp-timestamp time=&#8221;34:00&#8243;] Bodybuilders never feel like they&#8217;re perfect.</li>
<li>[spp-timestamp time=&#8221;39:40&#8243;] A War General connection point made on the value of planning and not always expecting a precise result.</li>
<li>[spp-timestamp time=&#8221;50:00&#8243;] Humility is not a lack of confidence or loneliness.</li>
<li>[spp-timestamp time=&#8221;50:35&#8243;] The Fed Up documentary and the book Ego is the Enemy.</li>
<li>[spp-timestamp time=&#8221;53:15&#8243;] Connecting on Tayo Rockson, Nigeria, etc.</li>
<li>[spp-timestamp time=&#8221;55:00&#8243;] Final Words</li>
</ul>
<p><em>&nbsp;</em></p>
<p>[spp-tweet tweet=&#8221;Getting into Firefighting was harder than the NFL training camp. @NiyiSobo @LIVETHEFUEL &#8220;]</p>
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<p></p>
<p>&nbsp;</p>
<p><strong>Links and Resources:</strong></p>
<ul>
<li><a href="http://imnotyou.com/" target="_blank" rel="noopener">Niyi Sobo (nee-yee show-boh)</a></li>
<li><a href="https://www.instagram.com/niyisobo" target="_blank" rel="noopener">Niyi Sobo on Instagram</a></li>
<li><a href="https://twitter.com/niyisobo" target="_blank" rel="noopener">Niyi Sobo on Twitter</a></li>
<li><a href="https://www.facebook.com/imnotyousquad" target="_blank" rel="noopener">Niyi Sobo IMNOTYOU.com on Facebook</a></li>
<li><a href="https://quizlet.com/64609959/charlie-munger-25-cognitive-biases-flash-cards/" target="_blank" rel="noopener">Charlie Munger&#8217;s 25 Cognitive Biases</a></li>
<li><a href="http://fedupmovie.com" target="_blank" rel="noopener">Fed Up Movie</a></li>
<li><a href="http://www.audible.com/pd?asin=B01GSIZ5AC&amp;action_code=AUDORWS0424159DCE" target="_blank" rel="noopener">Ego is the Enemy Book</a></li>
</ul>
<p><strong>People Mentioned:</strong></p>
<ul>
<li><a href="https://body-buddies.com" target="_blank" rel="noopener">Kristy Jo Hunt of Body Buddies</a></li>
<li><a href="https://en.wikipedia.org/wiki/Charlie_Munger" target="_blank" rel="noopener">Charlie Munger</a></li>
<li><a href="http://tayorockson.com" target="_blank" rel="noopener">Tayo Rockson</a></li>
</ul>
<p><strong>Final Words:</strong></p>
<p>Be the lion in the jungle vs the lion in the zoo.</p>
<p><strong>Action Steps:</strong></p>
<ul>
<li>Please&nbsp;<a href="https://itunes.apple.com/us/podcast/livethefuel/id1150969758?mt=2" target="_blank" rel="noopener">Submit an iTunes Show Rating &amp; Review</a>, we need more reviews to increase our ranking and appearance. We love 5 Stars!</li>
<li>Join&nbsp;<a href="http://livethefueltank.com/" target="_blank" rel="noopener">THE FUEL TANK</a>&nbsp;our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn</li>
<li>Be sure to check out our&nbsp;<a href="https://livethefuel.com/resources" target="_blank" rel="noopener">Resources</a>&nbsp;and a reminder to “Keep Living The Fired Up Epic Life everyone!” #LIVETHEFUEL</li>
</ul>
<p></p>
<p>The post <a rel="nofollow" href="https://livethefuel.com/episodes/076-imnotyou-nfl-firefighting-mindset-and-niyi-sobo/">076: IMNOTYOU, NFL, Firefighting, Mindset and Niyi Sobo</a> appeared first on <a rel="nofollow" href="https://livethefuel.com">LIVETHEFUEL</a>.</p>
]]></content:encoded>
					
		
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		<post-id xmlns="com-wordpress:feed-additions:1">15500</post-id>	</item>
		<item>
		<title>023: Fire, Coffee, Cancer, THRIVE with the Firefighterpreneur</title>
		<link>https://livethefuel.com/episodes/023-fire-coffee-cancer-thrive-with-the-firefighterpreneur/</link>
		
		<dc:creator><![CDATA[Scott Mulvaney]]></dc:creator>
		<pubDate>Mon, 14 Nov 2016 17:06:00 +0000</pubDate>
				<guid isPermaLink="false">https://livethefuel.com/captivate-podcast/023-fire-coffee-cancer-thrive-with-the-firefighterpreneur/</guid>

					<description><![CDATA[<p>Coffee Fighting Cancer CoHost: Firefighting has taught me the fundamental code for life. It gave me the mindset and tools to become an effective person and leader in all areas of my life. Today&#8217;s Co-Host a firefighter himself has for a long time been in the self-development space. He has been helping people in area&#8217;s&#8230;</p>
<p>The post <a rel="nofollow" href="https://livethefuel.com/episodes/023-fire-coffee-cancer-thrive-with-the-firefighterpreneur/">023: Fire, Coffee, Cancer, THRIVE with the Firefighterpreneur</a> appeared first on <a rel="nofollow" href="https://livethefuel.com">LIVETHEFUEL</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 200px; margin-bottom: 20px; border-radius: 6px; overflow:hidden;"><iframe style="width: 100%; height: 200px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/c1f5c3e4-df7b-4ef8-97b1-44741d61e68d"></iframe></div><h2>Coffee Fighting Cancer CoHost:</h2>
<p>Firefighting has taught me the fundamental code for life. It gave me the mindset and tools to become an effective person and leader in all areas of my life. Today&#8217;s Co-Host a firefighter himself has for a long time been in the self-development space. He has been helping people in area&#8217;s of leadership, team building, and self-awareness. All of this stems from a 25-year service serving as a firefighter. Firefighting has exposed him to the importance of leadership, servant-ship, Community, Sacrifice, teamwork, compassion, health, family and self-awareness. He currently holds the rank of Battalion Chief for the fire department and brings a critical thinking background of making life and death decisions in a matter of seconds that will determine success, because failure is not an option.&nbsp;He is the two times award-winning bestselling author and now the Firefighterpreneur, <a href="http://richbrocchini.com" target="_blank" rel="noopener"><strong>Rich Brocchini.</strong></a> Rich is also the founder of <a href="http://www.thirdalarmcoffee.com" target="_blank" rel="noopener"><strong>Third Alarm Coffee</strong></a> a company that has one goal and that is to help Firefighters who suffer from Cancer.</p>
<h2>You Will Hear Coffee &amp; More On This Episode:</h2>
<ul>
<li>[spp-timestamp time=&#8221;02:32&#8243;] Firefighterpreneur</li>
<li>[spp-timestamp time=&#8221;08:19&#8243;] Limiting beliefs and mindset</li>
<li>[spp-timestamp time=&#8221;13:11&#8243;] A fresh reminder &#8211; An empty wagon makes the loudest noise</li>
<li>[spp-timestamp time=&#8221;17:04&#8243;] The fundamentals of being Human go so far. It can help you become an effective person and leader in all areas of your life.</li>
<li>[spp-timestamp time=&#8221;19:16&#8243;] Helping people find a way to come into their own</li>
<li>[spp-timestamp time=&#8221;20:33&#8243;] Thrive and putting actions behind your words</li>
<li>[spp-timestamp time=&#8221;23:18&#8243;] Serving without selling</li>
<li>[spp-timestamp time=&#8221;25:28&#8243;] Lead with service to see the bigger picture and the business will follow</li>
<li>[spp-timestamp time=&#8221;26:17&#8243;] Founder and CEO of www.thirdalarmcoffee.com. The purpose behind the company is to help firefighters affected by cancer.</li>
<li>[spp-timestamp time=&#8221;28:38&#8243;] Fully embracing the brand Third Alarm Coffee and sharing their story</li>
<li>[spp-timestamp time=&#8221;35:27&#8243;] Selling with Amazon</li>
<li>[spp-timestamp time=&#8221;38:23&#8243;] The fire service is a full on lesson of life</li>
<li>[spp-timestamp time=&#8221;39:34&#8243;] Everyday is a mastermind for a firefighter</li>
<li>[spp-timestamp time=&#8221;41:38&#8243;] Brotherhood</li>
<li>[spp-timestamp time=&#8221;47:29&#8243;] It&#8217;s OK if something you are doing fails or doesn&#8217;t work, move on to the next thing but don&#8217;t give up.</li>
<li>[spp-timestamp time=&#8221;49:43&#8243;] PACE = Primary Plan, Alternative Plan, Contingency Plan and Emergency Plan</li>
<li>[spp-timestamp time=&#8221;52:10&#8243;] Kassel Bands and Positive messaging</li>
<li>[spp-timestamp time=&#8221;54:55&#8243;] The fire services has empowered Rich to go on and do more and impact more.</li>
<li>[spp-timestamp time=&#8221;01:01:01&#8243;] The end game for LIVETHEFUEL</li>
<li>[spp-timestamp time=&#8221;01:08:02&#8243;] Lewis Howes definition of success</li>
<li>[spp-timestamp time=&#8221;01:12:56&#8243;] Paying it forward</li>
<li>[spp-timestamp time=&#8221;01:16:14&#8243;] Going all in on speaking and giving a future TED talk</li>
<li>[spp-timestamp time=&#8221;01:23:12&#8243;] Final Words</li>
</ul>
<p class="ql-align-center">[spp-tweet tweet=&#8221;Life is about progress, not perfection. Rich Brocchini on LIVETHEFUEL.com/023 #LIVETHEFUEL&#8221;]</p>
<h2>Links and Resources</h2>
<ul>
<li><a href="http://www.richbrocchini.com" target="_blank" rel="noopener">Rich Brocchini<img loading="lazy" src="https://livethefuel.com/wp-content/uploads/2016/11/13-Serving-WO-Selling-eBook-194x300.jpg" alt="13-serving-wo-selling-ebook" height="300" width="194"></a> <a href="http://www.richbrocchini.com" target="_blank" rel="noopener"><img loading="lazy" src="https://livethefuel.com/wp-content/uploads/2016/11/12-eBook-Front-AFreshReminder-194x300.jpg" alt="12-ebook-front-afreshreminder" height="300" width="194"></a></li>
<li><a href="https://www.facebook.com/RichBrocchini" target="_blank" rel="noopener">Rich on Facebook</a></li>
<li><a href="http://www.lifecodeconsulting.com" target="_blank" rel="noopener">Life Code Consulting</a></li>
<li><a href="http://www.thirdalarmcoffee.com" target="_blank" rel="noopener">Third Alarm Coffee</a></li>
<li><a href="http://www.kasselband.com" target="_blank" rel="noopener">Kassel Bands&nbsp;</a></li>
<li><a href="http://www.firefighterrealtor.com" target="_blank" rel="noopener">Fire Fighter Realtor</a></li>
<li><a href="http://www.firelifeleadership.com" target="_blank" rel="noopener">Fire Life Leadership&nbsp;</a></li>
<li><a href="http://attendthrive.com" target="_blank" rel="noopener">Thrive: Make Money Matter</a></li>
<li><a href="http://ffcancer.org" target="_blank" rel="noopener">Firefighter Cancer Charity</a></li>
</ul>
<h2>People Mentioned</h2>
<ul>
<li><a href="http://colehatter.com" target="_blank" rel="noopener">Cole Hatter</a></li>
<li><a href="http://eofire.com" target="_blank" rel="noopener">John Lee Dumas</a></li>
<li><a href="http://garyvaynerchuk.com" target="_blank" rel="noopener">Gary Vaynerchuk</a></li>
<li><a href="http://LewisHowes.com" target="_blank" rel="noopener">Lewis Howes</a></li>
<li><a href="http://JackCanfield.com" target="_blank" rel="noopener">Jack Canfield</a></li>
</ul>
<h2>Final Words</h2>
<p>What are you waiting for? What&#8217;s the worst that can happen? Being told No? Do something different. Just live a life that you want to live. Live life to the fullest.</p>
<h2>Action Steps</h2>
<ul>
<li>Thank you for listening, please take a few minutes to <a href="https://itunes.apple.com/us/podcast/livethefuel/id1150969758?mt=2" target="_blank" rel="noopener">Submit an iTunes Show Rating &amp; Review</a>, we love 5 Stars!</li>
<li>Join <a href="https://www.facebook.com/groups/TheFUELTank/" target="_blank" rel="noopener">THE FUEL TANK</a> on Facebook! &#8211; “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn</li>
<li>Follow us on all of social media @LIVETHEFUEL &#8211; &#8220;Keep Living The Fired Up Epic Life everyone!&#8221; #livethefuel</li>
</ul>
<p></p>
<p>The post <a rel="nofollow" href="https://livethefuel.com/episodes/023-fire-coffee-cancer-thrive-with-the-firefighterpreneur/">023: Fire, Coffee, Cancer, THRIVE with the Firefighterpreneur</a> appeared first on <a rel="nofollow" href="https://livethefuel.com">LIVETHEFUEL</a>.</p>
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