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109: Become FitPro Heroes with The Real AJ Rivera

Episode 109: Become FitPro Heroes with The Real AJ Rivera on LIVETHEFUEL

Your Creator and Influencer of FitPro Heroes Co-Host Today:

AJ Rivera grew up in Chicago always interested in the fitness industry. After being a personal fitness trainer he went on to owning multiple studios himself. As a result of helping numerous clients, he developed a repeatable system that he now teaches to personal trainers and studio owners. Now fitness business mentor, AJ helps his clients scale their business and life and become the FitPro Heroes of their own story.

You have to be willing to take the pain that comes with all of the rewards. ~ AJ Rivera

109 Become FitPro Heroes with The AJ Rivera on the LIVETHEFUEL Podcast

On This Episode You Will Hear:

  • [01:30] Getting to know your AJ Rivera the FITPRO and talking Bulletproof Coffee.
  • [02:00] Bulletproof Cafe and now a Lab in Santa Monica, CA?!
  • [04:30] Featured in Success Magazine, The Huffington Post, and Entrepreneur Magazine.
  • [”06:08″] As a fitness professional, nothing prepares you for being a business owner.
  • [08:25] In fitness your psychological obsessions at times can become worse.
  • [09:35] Getting caught up in the scarcity.
  • [”13:35″] Fitness professionals have to be willing to seek and take the advice to succeed with their businesses.
  • [”14:15″] Hamster wheels and the definition of insanity of “doing the same sh*t over and over again, expecting something different”.
  • [15:00] CrossFit not supporting box owners and licensed business owners in the CrossFit space for business coaching and teaching proper entrepreneurship.
  • [16:05] #1 Fitness Podcast, Barbell Shrugged.
  • [19:20] Put in the reps for your brain too.
  • [21:10] Push negative people away from you until you are mentally strong enough to be around them.
  • [23:40] We are not better people because we are entrepreneurs.
  • [25:15] Check your EGO.
  • [”27:00″] AJ gets inspired and motivated while we chat on a GoalCast theme. You have to be willing to take the pain that comes with all of the rewards.
  • [27:35] Maybe your vision is to transform 10,000 lives.
  • [31:35] Play, Pause, Play… Podcasts are digital!
  • [32:15] Just pick a direction and go! You’ll get there faster.
  • [”35:05″] Feisty Pets
  • [”36:50″] If you work 70-80 hour weeks and you have time to watch the newest Game of Thrones, then you have time to build your business.
  • [39:45] When you’re no longer poor, in a place of pain, or overdrawing your bank account… it’s time to blow it up!
  • [”42:00″] Strategically overdrawing three different bank accounts.
  • [”46:00″] Give before your receive, help others grow the value “your network is your net worth”.
  • [”48:25″] Final Words




Doing the same sh*t over and over again, expecting something different! ~ AJ Rivera


Links and Resources:

People Mentioned:

Final Words:

I’m trying to help FitPro’s become the superhero versions of themselves. I want our network, our services, and our community to give that lightning bolt to turn somebody into a Superhero.

To any fitness professional or business owner out there, make sure you’re willing to go through the pain required for achieving the goals you want. The fastest way to get anywhere is to get directions from someone who’s been there before. Not only can they tell you where to go, they can tell you what to expect.

Action Steps:

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  • Be sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #livethefuel


About the author, Scott

Host of the LIVETHEFUEL Podcast | Public Speaker | Sales & Marketing Professional | Coach | Traveler | Consultant | Health Educator | Former Firefighter

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